Munich Personal RePEc Archive

The Effects of Macroeconomics Factors towards the Starbucks Corporation

Kumaresan, Renuga (2019): The Effects of Macroeconomics Factors towards the Starbucks Corporation.

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Abstract

This study is aimed to search for the impact of macroeconomics factors and internal factors for Starbucks Corporation in Washington D.C, United State. This study was carried out by using the secondary data which was get from the annual report of Starbucks corporation from year 2014 until year 2018. The effects of company performance may be caused by internal as well as external factors, likely due to inadequate management or failure of internal procedures, human errors or system failures or due to the changes of macroeconomics situation. It is important for an organization to manage corporate governance efficiently. Multiple regression analysis of financial ratio of the Starbucks corporation is conducted for the year from 2014 until year 2018. The results and analysis indicate that, relative to firm-specific factors, macroeconomic factors (exchange rate) have a greater influence on the company's performance. This study also indicates that it is important for an organization to control its management of corporate governance on issues arising from foreign currency fluctuations.

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