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The Impacts of Firm-Specific Factors and Macroeconomics Factors towards Salesforce's Performance

Yen Joe, Wong (2019): The Impacts of Firm-Specific Factors and Macroeconomics Factors towards Salesforce's Performance.

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Abstract

A company's profitability performance or return on assets (ROA) can be affected by its internal and external variables. The internal variables that used in this study were operating margin, corporate governance index, current ratio and average collection period whereas the external variables used were inflation, GDP, interest rate, exchange rate, and standard deviation. The main objective of this study was to examine the impacts of firm-specific factors and macroeconomics factors towards company performance. The independence variables of firm-specific factors and macroeconomic factors were examined to determine their relationship with the dependent variable which is the company performance or ROA. Data were gathered through the company's annual reports, Focus Economics, World Bank and International Monetary Fund (IMF) and was analyzed by using Statistical Package for Social Science (SPSS) version 22. Besides, this study applied descriptive analysis, correlation analysis, coefficients, and multiple regression analysis to examine the relationship between the variables. The multiple regression analysis of company performance shows that there is significant relationship with the average collection period and inflation. The recommendation for this study is that Salesforce Inc should practices well risk management in order to mitigate unexpected threats. In addition, Salesforce Inc should also invest in corporate social responsibility to maintain its sustainable development. This study is able to help people in studying the impacts of the firm-specific variables and macroeconomic variables towards the company performance.

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