Munich Personal RePEc Archive

Do Corporate Name Changes Affect Share Price? An Event Studies Analysis of Corporate Rebranding on the NYSE

Mayo, Robert (2013): Do Corporate Name Changes Affect Share Price? An Event Studies Analysis of Corporate Rebranding on the NYSE.

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Abstract

I conduct an event studies analysis of the effect of corporate name changes on short-term stock price movements for companies listed on the New York Stock Exchange. Using the NYSE Composite Index as a baseline for comparison, I find that changing corporate name has a small positive effect on share price over the subsequent thirty days.

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