Munich Personal RePEc Archive

Experience Goods and Consumer Search

Chen, Yongmin and Li, Zhuozheng and Zhang, Tianle (2019): Experience Goods and Consumer Search.

This is the latest version of this item.

[thumbnail of MPRA_paper_98657.pdf]

Download (260kB) | Preview


We introduce a search model where products differ in variety and unobserved quality (`experience goods'), and firms can establish quality reputation. We show that the inability of consumers to observe quality before purchase significantly changes how search frictions affect market performance. In equilibrium, higher search costs hinder consumers' search for better-matched variety and increase price, but can boost firms' investment in product quality. Under plausible conditions, both consumer and total welfare initially increase in search cost, whereas both would monotonically decrease if quality were observable. We apply the analysis to online markets, where low search costs coexist with low-quality products.

Available Versions of this Item

Atom RSS 1.0 RSS 2.0

Contact us: mpra@ub.uni-muenchen.de

This repository has been built using EPrints software.

MPRA is a RePEc service hosted by Logo of the University Library LMU Munich.