Munich Personal RePEc Archive

Alternative tourism development: Case of Urla

Pırnar, Ige and Kurtural, Sinem (2018): Alternative tourism development: Case of Urla. Published in: TOURMAN 2018 Conference Proceedings, Rhodes: Greece (28 October 2018): pp. 132-139.


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The first part of the study gives a brief information on Urla district in Izmir, Turkey and briefly emphasizes alternative tourism benefits and various types of it. The second section focuses on a case study on Urla district and the alternative tourism applications of the destination namely; festival tourism, heritage tourism, new-culture tourism, camping tourism, trekking tourism, yacht and sailing tourism, wine tourism, gastronomy tourism, adventure tourism and eco- tourism. A derived SWOT analysis on Urla’s alternative tourism is also included in the final part where appropriate strategies and suggestions which are likely to optimize the strengths and opportunities, to eliminate or strengthen the weaknesses and to handle the threats are developed.

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