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H. R., Ganesha and Aithal, Sreeramana and P., Kirubadevi (2020): Changes in Consumer Perspective towards Discount at Brick-and-Mortar Stores owing to Emergence of Online Store Format in India. Published in: International Journal of Management, Technology, and Social Sciences (IJMTS) ISSN : 2581-6012 , Vol. 5, No. 1 (20 April 2020): pp. 43-83.

H. R., Ganesha and Aithal, Sreeramana and P., Kirubadevi (2020): Experimental Investigation of Cannibalisation by Introducing a Global Brand Abreast Existing Indian Store Brand. Published in: International Journal of Applied Engineering and Management Letters (IJAEML) ISSN: 2581-7000 , Vol. 4, No. 1 (27 April 2020): pp. 10-19.