S, venkatesh and N, senthilkumar (2015): Effectiveness of humor advertising on advertising success. Published in: International Journal of Management and Social Science Research Review , Vol. 1, No. 9 (March 2015): pp. 171-179.
Contact us: mpra@ub.uni-muenchen.de
This repository has been built using EPrints software.
MPRA is a RePEc service hosted by 
.
![[up]](/style/images/multi_up.png)
Up a level