Munich Personal RePEc Archive

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Niros, Meletios and Giannakis, Damian and Niros, Angelica (2022): Digital marketing effects on customer repurchase intentions following the pandemic. A strategic marketing analysis of customer equity dimensions. Published in: Proceedings of the European Marketing Academy, 51st, (107224) (27 May 2022)

Niros, Meletios and Niros, Angelica and Omri, Spyridon (2022): Do store atmosphere and playfulness matter during the ongoing pandemic crisis? Published in: 10TH International Conference on Contemporary Marketing Issues (8 July 2022): pp. 333-338.

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