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H. R., Ganesha and Aithal, Sreeramana (2020): Consumer Communication Deployment Tactics: An Integrated Framework for Lifestyle Brands and Retailers in India (CCF-LS). Published in: International Journal of Applied Engineering and Management Letters (IJAEML) , Vol. 4, No. 2 (30 July 2020): pp. 1-21.

H. R., Ganesha and Aithal, Sreeramana (2020): Exclusive Brand Outlet Expansion Framework for Lifestyle Brands in India (EBOE-LS). Published in: International Journal of Case Studies in Business, IT, and Education (IJCSBE) , Vol. 4, No. 2 (9 August 2020): pp. 1-17.

H. R., Ganesha and Aithal, Sreeramana (2020): Rational Organizational Structure: For Brick-and-Mortar Lifestyle Retailers in India to Overcome Diseconomies of Scale and Protect Firm’s Sustainability (ROLS-b). Published in: International Journal of Management, Technology, and Social Sciences (IJMTS) , Vol. 5, No. 2 (18 August 2020): pp. 42-61.

H. R., Ganesha and Aithal, Sreeramana (2020): Retailing Performance Evaluation Scale for Indian Brick-and-Mortar Lifestyle Retailers (LSRS-b). Published in: International Journal of Applied Engineering and Management Letters (IJAEML) , Vol. 4, No. 1 (30 June 2020): pp. 303-322.