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H. R., Ganesha and Aithal, Sreeramana (2020): Artificial Intelligence-Based Consumer Communication by Brick-and-Mortar Retailers in India Leading to Syllogistic Fallacy and Trap – Insights from an Experiment. Published in: International Journal of Applied Engineering and Management Letters (IJAEML) , Vol. 4, No. 2 (15 December 2020): pp. 211-221.