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Gallarza, Martina G. and Sánchez-Fernández, Raquel and Arteaga-Moreno, Francisco and Del Chiappa, Giacomo (2022): Active and reactive value dimensions: a dynamic-based perspective in the hotel sector. Published in: Journal of Hospitality & Tourism Research , Vol. 46, No. 7 (2022): pp. 1436-1473.

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Serrano-Arcos, M. Mar and Sánchez-Fernández, Raquel and Pérez-Mesa, Juan Carlos (2024): Consumer affinity as a key factor to mitigate reluctance to buy foreign products: The moderating role of organic and induced image to counteract negative communication campaigns and image crises. Published in: Oeconomia Copernicana , Vol. 15, No. 2 (2024): pp. 717-763.

Serrano-Arcos, M. Mar and Sánchez-Fernández, Raquel and Pérez-Mesa, Juan Carlos and Riefler, Petra (2022): Understanding the origin and evolution of affinity as a multidisciplinary concept: a conceptual approach to consumer affinity. Published in: Psychology & Marketing , Vol. 39, No. 11 (2022): pp. 2130-2152.