Khan, Amber Yamin and Karim, Emadul and Abbas, Omair (2016): Identifying the Factors affecting the customer’s Buying Behavior: A case study of Men’s cosmetic Market in Karachi, Pakistan. Published in: Journal of Business Strategies , Vol. 10, No. 1 (30 June 2016): pp. 147-156.
Zafar, Marium and Karim, Emadul and Abbas, Omair (2017): “Factors of Workplace Environment that Affects Employee Performance in an Organization”: A study on Greenwich University of Karachi.
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