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Ahmad, Syed Tauqeer and Batool, Irem and Quarshi, Salman Ali and Hunjra, Ahmed Imran and Niazi, Ghulam Shabbir Khan (2010): Outcomes of cause related marketing: a demographic analysis. Published in: Middle-East Journal of Scientific Research , Vol. 10, No. 2 (2011): pp. 260-269.
