Browse by Authors

9 January 2015

Hussain, Riaz and Ali, Mazhar (2015): Effect of Store Atmosphere on Consumer Purchase Intention. Published in: "International Journal of Marketing Studies" , Vol. 7, No. 2 (28 March 2015): pp. 35-42.

June 2015

Siddiqui, Dr. Kamran Ahmed and Ali, Mazhar and Sarki, Irshad Hussain and Khuhro, Rafique Ahmed (2015): "Telecom Branding in Pakistan: Network Coverage or Value Added Services". Published in: Academic Journal of Research in Economics and Management , Vol. 3, No. 3 (June 2015)

13 August 2015

Ali, Mazhar (2015): Impact of Operating Cash Flows on Capital Spending and Dividends.

January 2016

Ali, Mazhar (2016): Evaluating Advertising Effectiveness of Creative Television Advertisements for High Involvement Products. Published in: PAKISTAN BUSINESS REVIEW (January 2016)

27 August 2016

Shuja, Komal and Ali, Mazhar and Mehak Anjum, Munazzah and Rahim, Abdul (2016): "Effectiveness of Animated Spokes Character in Advertising Targeted to Kids".

5 February 2018

Ali, Mazhar and Ahmed, Masood (2018): Determinants of students’ loyalty to university: A service-based approach.

21 May 2018

Farid, Dania Shakaib and Ali, Mazhar (2018): Effects of Personality on Impulsive Buying Behavior: Evidence from a Developing Country. Published in: Marketing and Branding Research , Vol. 5, No. 1 (21 May 2018): pp. 31-43.

28 March 2021

Ali, Mazhar and Amir, Dr.Huma and Shamsi, Dr.Aamir (2021): Consumer Herding Behavior in Online Buying: A Literature Review. Published in: International Review of Management and Business Research , Vol. 10, No. 1 (28 March 2021): pp. 345-360.