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Munich Personal RePEc Archive

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15 January 2018

Arab, Nazanin (2018): Relationship between dimensions of Brand Equity and 4Ps of Marketing Mix - Place, Product, Promotion, & Price: Coca Cola - Consumer Based Qualitative Survey. Published in: International Journal of Academic Research in Business and Social Sciences , Vol. 8, No. 2 (26 February 2018): pp. 165-187.

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