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6 September 2006

de Burgh-Woodman, Helene and Brace-Govan, Jan (2006): What's in a Name? A Comparative Analysis of Surf and Snow Brand Personalities. Published in: TOURISMOS: An International Multidisciplinary Refereed Journal of Tourism , Vol. 2, No. 1 (15 April 2007): pp. 11-29.

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