Browse by Authors

1994

Armstrong, J. Scott and Brodie, Roderick J. (1994): Effects of portfolio planning methods on decision making: experimental results. Published in: International Journal of Research in Marketing No. 11 (1994): pp. 73-84.

January 1999

Armstrong, J. Scott and Brodie, Roderick J. (1999): Forecasting for Marketing. Published in: Quantitative Methods in Marketing : pp. 92-120.