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Jump to: 2 August 2012
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2 August 2012

Claus, Bart and Geyskens, Kelly and Millet, Kobe and Dewitte, Siegfried (2012): The referral backfire effect: The identity-threatening nature of referral failure. Published in: International Journal of Research in Marketing , Vol. 29, No. 4 (December 2012): pp. 370-379.

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