Cova, Bernard and Paranque, Bernard (2009): Maketing: le défi à relever.
Cova, Bernard and Dalli, Daniele (2009): Working Consumers: The Next Step in Marketing Theory? Published in: Marketing Theory , Vol. 9, No. 3 (2009): pp. 315-339.
Contact us: mpra@ub.uni-muenchen.de
This repository has been built using EPrints software.
MPRA is a RePEc service hosted by 
.
![[up]](/style/images/multi_up.png)
Up a level