Ding, Yucheng and Zhang, Tianle (2018): Price-directed Consumer Search. Published in: International Journal of Industrial Organization No. 58 (24 March 2018): pp. 106-135.
Ding, Yucheng and Zhang, Tianle (2010): Advance Selling Programs: When to Introduce and What to Inform Consumers.
Cao, Yiran and Chen, Yongmin and Ding, Yucheng and Zhang, Tianle (2022): Search and competition in expert markets.
Ding, Yucheng (2014): Why Branded Firm may Benefit from Counterfeit Competition.
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