Browse by Authors

102550

H. R., Ganesha and Aithal, Sreeramana (2020): Consumer Communication Deployment Tactics: An Integrated Framework for Lifestyle Brands and Retailers in India (CCF-LS). Published in: International Journal of Applied Engineering and Management Letters (IJAEML) , Vol. 4, No. 2 (30 July 2020): pp. 1-21.

102551

H. R., Ganesha and Aithal, Sreeramana (2020): Exclusive Brand Outlet Expansion Framework for Lifestyle Brands in India (EBOE-LS). Published in: International Journal of Case Studies in Business, IT, and Education (IJCSBE) , Vol. 4, No. 2 (9 August 2020): pp. 1-17.

102553

H. R., Ganesha and Aithal, Sreeramana (2020): Rational Organizational Structure: For Brick-and-Mortar Lifestyle Retailers in India to Overcome Diseconomies of Scale and Protect Firm’s Sustainability (ROLS-b). Published in: International Journal of Management, Technology, and Social Sciences (IJMTS) , Vol. 5, No. 2 (18 August 2020): pp. 42-61.

102554

H. R., Ganesha and Aithal, Sreeramana (2020): Retailing Performance Evaluation Scale for Indian Brick-and-Mortar Lifestyle Retailers (LSRS-b). Published in: International Journal of Applied Engineering and Management Letters (IJAEML) , Vol. 4, No. 1 (30 June 2020): pp. 303-322.

102867

H. R., Ganesha and Aithal, Sreeramana (2020): Sales Personnel Attrition Control and Retention – An Integrated Framework for Lifestyle Retailers in India (RSPR-LS). Published in: International Journal of Applied Engineering and Management Letters (IJAEML) , Vol. 4, No. 2 (25 August 2020): pp. 78-95.

102869

H. R., Ganesha and Aithal, Sreeramana (2020): Theory of Brick-and-Mortar Retailing in India (ToR-b). Published in: International Journal of Management, Technology, and Social Sciences (IJMTS) , Vol. 5, No. 2 (30 August 2020): pp. 116-132.

104023

H. R., Ganesha and Aithal, Sreeramana and P., Kirubadevi (2020): Changes in Consumer Perspective towards Discount at Brick-and-Mortar Stores owing to Emergence of Online Store Format in India. Published in: International Journal of Management, Technology, and Social Sciences (IJMTS) ISSN : 2581-6012 , Vol. 5, No. 1 (20 April 2020): pp. 43-83.

104028

H. R., Ganesha and Aithal, Sreeramana and P., Kirubadevi (2020): Experimental Investigation of Cannibalisation by Introducing a Global Brand Abreast Existing Indian Store Brand. Published in: International Journal of Applied Engineering and Management Letters (IJAEML) ISSN: 2581-7000 , Vol. 4, No. 1 (27 April 2020): pp. 10-19.

104794

H. R., Ganesha and Aithal, Sreeramana (2020): Artificial Intelligence-Based Consumer Communication by Brick-and-Mortar Retailers in India Leading to Syllogistic Fallacy and Trap – Insights from an Experiment. Published in: International Journal of Applied Engineering and Management Letters (IJAEML) , Vol. 4, No. 2 (15 December 2020): pp. 211-221.