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Jump to: 2016
Number of items: 1.

2016

Hameed, Irfan and Jamal Siddiqui, Siraj and Husain, Javed (2016): Conceptualizing Humor in Advertising: The Moderating Role of Self-Monitoring. Published in: Pakistan Business Review , Vol. 18, No. 3 (2016): pp. 692-709.

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