Munich Personal RePEc Archive

Browse by Authors

Up a level
Export as [feed] Atom [feed] RSS 1.0 [feed] RSS 2.0
Group by: Date | Item ID
Jump to: 2016
Number of items: 1.

2016

Hameed, Irfan and Jamal Siddiqui, Siraj and Husain, Javed (2016): Conceptualizing Humor in Advertising: The Moderating Role of Self-Monitoring. Published in: Pakistan Business Review , Vol. 18, No. 3 (2016): pp. 692-709.

This list was generated on Fri Oct 18 07:30:59 2019 CEST.
UB_LMU-Logo
MPRA is a RePEc service hosted by
the Munich University Library in Germany.