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Munich Personal RePEc Archive

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Group by: Date | Item ID
Jump to: December 2019 | 2021
Number of items: 2.

December 2019

Jiménez-Castillo, David and Sánchez-Fernández, Raquel (2019): The role of digital influencers in brand recommendation: examining their impact on engagement, expected value and purchase intention. Published in: International Journal of Information Management , Vol. 39, (December 2019): pp. 366-376.

2021

Sánchez-Fernández, Raquel and Jiménez-Castillo, David (2021): How social media influencers affect behavioural intentions towards recommended brands: the role of emotional attachment and information value. Published in: Journal of Marketing Management , Vol. 37, No. 11-12 (2021): pp. 1123-1147.

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