Anderson, Simon and Ciliberto, Federico and Liaukonyte, Jura and Renault, Regis (2012): Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry.
Anderson, Simon and Ciliberto, Federico and Liaukonyte, Jura (2012): Information content of advertising: empirical evidence from the OTC analgesic industry.
Anderson, Simon and Ciliberto, Federico and Liaukonyte, Jura and Renault, Regis (2012): Push-me pull-you: comparative advertising in the OTC analgesics industry.
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