Logo
Munich Personal RePEc Archive

Browse by Authors

Group by: Date | Item ID
Number of items: 3.

14 April 2012

Anderson, Simon and Ciliberto, Federico and Liaukonyte, Jura and Renault, Regis (2012): Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry.

28 April 2012

Anderson, Simon and Ciliberto, Federico and Liaukonyte, Jura (2012): Information content of advertising: empirical evidence from the OTC analgesic industry.

Anderson, Simon and Ciliberto, Federico and Liaukonyte, Jura and Renault, Regis (2012): Push-me pull-you: comparative advertising in the OTC analgesics industry.

This list was generated on Thu Mar 28 09:55:29 2024 CET.
Atom RSS 1.0 RSS 2.0

Contact us: mpra@ub.uni-muenchen.de

This repository has been built using EPrints software.

MPRA is a RePEc service hosted by Logo of the University Library LMU Munich.