Mengov, George and Egbert, Henrik and Pulov, Stefan and Georgiev, Kalin (2008): Emotional Balances in Experimental Consumer Choice. Published in: Neural Networks , Vol. 21, No. 9 (1 September 2008): pp. 1213-1219.
Egbert, Henrik and Mengov, George (2009): Satisfaction and Disappointment in Consumer Choices. Published in: Journal of Psychological Investigations , Vol. 2009, No. 1 (1 March 2009): pp. 143-155.
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