Logo
Munich Personal RePEc Archive

Browse by Authors

Group by: Date | Item ID
Jump to: 2005 | 2006 | 2007
Number of items: 4.

2005

Moisescu, Ovidiu Ioan (2005): Some aspects regarding brand extension. Published in: The Proceedings of the International Conference „The Impact of European Integration on the National Economy” (2005): pp. 203-211.

Moisescu, Ovidiu Ioan (2005): The concept of brand equity - A comparative approach. Published in: The Proceedings of the International Conference „The Impact of European Integration on the National Economy” (2005): pp. 212-220.

2006

Moisescu, Ovidiu Ioan (2006): Aspects regarding rebranding strategies - A conceptual and practical approach. Published in: The Proceedings of the International Conference „Economy and Transformation Management” (2006): pp. 719-728.

2007

Moisescu, Ovidiu Ioan (2007): A conceptual analysis of brand evaluation. Published in: The Proceedings of the International Conference „Competitiveness and European Integration” (2007): pp. 93-98.

This list was generated on Sun Nov 3 17:20:58 2024 CET.
Atom RSS 1.0 RSS 2.0

Contact us: mpra@ub.uni-muenchen.de

This repository has been built using EPrints software.

MPRA is a RePEc service hosted by Logo of the University Library LMU Munich.