Ichwan, A’bdul Fatach and Nursyamsiah, Siti (2019): The Effect of Responsive and Proactive Market Orientation on Product Innovation and Company Performance: A Case Study on MSMEs in the Culinary Field in D.I. Yogyakarta. Published in: Integrated Journal of Business and Economics , Vol. 3, No. 1 : pp. 32-42.
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