Browse by Authors

6 October 2023

Ologunebi, John and Taiwo, Ebenezer (2023): Digital Marketing Strategies, plan and implementations: A case study of Jumia Group and ASDA Uk.

4 November 2023

Ologunebi, John (2023): An analysis of customer retention strategies in e-commerce fashion business in the UK: A case study of Primark.

20 November 2023

Ologunebi, John and Taiwo, Ebenezer (2023): The Importance of SEO and SEM in improving brand visibility in E-commerce industry; A study of Decathlon, Amazon and ASOS. Forthcoming in:

10 December 2023

Ologunebi, John (2023): The marketing strategy to increase Gen Z and Millennials' usability of Asda's website: A case study of ASDA Uk.

1 April 2024

Ologunebi, John and Taiwo, Ebenezer (2024): Personalized ad Content and Individual User Preference: A boost for Conversion Rates in the UK E-commerce Business.

25 December 2024

Ologunebi, John and Taiwo, Ebenezer and All, Kazeem (2024): Digital Consumer Behavior in E-commerce: A Study of Amazon and Temu's Customer Purchase Decision-Making Processes in the UK and the USA.

12 January 2025

Ologunebi, John and Taiwo, Ebenezer (2025): The Impact of Digital Communication on Governance, Political Dynamics, and Leadership; A Case Study of the Nigerian People and Process.