Ologunebi, John and Taiwo, Ebenezer (2023): Digital Marketing Strategies, plan and implementations: A case study of Jumia Group and ASDA Uk.
Ologunebi, John (2023): An analysis of customer retention strategies in e-commerce fashion business in the UK: A case study of Primark.
Ologunebi, John and Taiwo, Ebenezer (2023): The Importance of SEO and SEM in improving brand visibility in E-commerce industry; A study of Decathlon, Amazon and ASOS. Forthcoming in:
Ologunebi, John (2023): The marketing strategy to increase Gen Z and Millennials' usability of Asda's website: A case study of ASDA Uk.
Ologunebi, John and Taiwo, Ebenezer (2024): Personalized ad Content and Individual User Preference: A boost for Conversion Rates in the UK E-commerce Business.
Contact us: mpra@ub.uni-muenchen.de
This repository has been built using EPrints software.
MPRA is a RePEc service hosted by 
.
![[up]](/style/images/multi_up.png)
Up a level