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Serrano-Arcos, Mª Mar and Sánchez-Fernández, Raquel and Pérez-Mesa, Juan Carlos and Riefler, Petra (2022): A Review of Consumer Affinity Research: Recent Advances and Future Directions. Published in: International Marketing Review , Vol. 39, No. 5

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Serrano-Arcos, M. Mar and Sánchez-Fernández, Raquel and Pérez-Mesa, Juan Carlos and Riefler, Petra (2022): Understanding the origin and evolution of affinity as a multidisciplinary concept: a conceptual approach to consumer affinity. Published in: Psychology & Marketing , Vol. 39, No. 11 (2022): pp. 2130-2152.