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119881

Serrano-Arcos, Mª Mar and Sánchez-Fernández, Raquel and Pérez-Mesa, Juan Carlos and Riefler, Petra (2022): A Review of Consumer Affinity Research: Recent Advances and Future Directions. Published in: International Marketing Review , Vol. 39, No. 5

123156

Sánchez-Fernández, Raquel and Gallarza, Martina G. and Arteaga, Francisco (2020): Adding dynamicity to consumer value dimensions: An exploratory approach to intrinsic values and value outcomes in the hotel industry. Published in: International Journal of Contemporary Hospitality Management , Vol. 32, No. 2 (2020): pp. 853-870.

123159

Sánchez-Fernández, Raquel and Jiménez-Castillo, David (2021): How social media influencers affect behavioural intentions towards recommended brands: the role of emotional attachment and information value. Published in: Journal of Marketing Management , Vol. 37, No. 11-12 (2021): pp. 1123-1147.

123171

Gallarza, Martina G. and Sánchez-Fernández, Raquel and Arteaga-Moreno, Francisco and Del Chiappa, Giacomo (2022): Active and reactive value dimensions: a dynamic-based perspective in the hotel sector. Published in: Journal of Hospitality & Tourism Research , Vol. 46, No. 7 (2022): pp. 1436-1473.

123210

Jiménez-Castillo, David and Sánchez-Fernández, Raquel (2019): The role of digital influencers in brand recommendation: examining their impact on engagement, expected value and purchase intention. Published in: International Journal of Information Management , Vol. 39, (December 2019): pp. 366-376.

123223

Serrano-Arcos, M. Mar and Sánchez-Fernández, Raquel and Pérez-Mesa, Juan Carlos and Riefler, Petra (2022): Understanding the origin and evolution of affinity as a multidisciplinary concept: a conceptual approach to consumer affinity. Published in: Psychology & Marketing , Vol. 39, No. 11 (2022): pp. 2130-2152.

123272

Serrano-Arcos, M. Mar and Sánchez-Fernández, Raquel and Pérez-Mesa, Juan Carlos (2024): Consumer affinity as a key factor to mitigate reluctance to buy foreign products: The moderating role of organic and induced image to counteract negative communication campaigns and image crises. Published in: Oeconomia Copernicana , Vol. 15, No. 2 (2024): pp. 717-763.