Serrano-Arcos, M. Mar and Sánchez-Fernández, Raquel and Pérez-Mesa, Juan Carlos and Riefler, Petra (2022): Understanding the origin and evolution of affinity as a multidisciplinary concept: a conceptual approach to consumer affinity. Published in: Psychology & Marketing , Vol. 39, No. 11 (2022): pp. 2130-2152.
Serrano-Arcos, M. Mar and Sánchez-Fernández, Raquel and Pérez-Mesa, Juan Carlos (2024): Consumer affinity as a key factor to mitigate reluctance to buy foreign products: The moderating role of organic and induced image to counteract negative communication campaigns and image crises. Published in: Oeconomia Copernicana , Vol. 15, No. 2 (2024): pp. 717-763.
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