Soomro, Yasir and Hameed, Irfan and Butt, Atif and Shakoor, Rehan (2012): Significance of Internet Marketing in Promoting Consumer Goods in Subcontinent. Published in: International Journal of Humanities and Social Science , Vol. 13, No. 2 (2012): pp. 213-217.
Soomro, Yasir and Abbas, Sana and Hameed, Irfan and Shakoor, Rehan (2013): Consumer evaluation of brand extension: Pakistani Context. Published in: African Journal of Business Management , Vol. 7, No. 35 (September 2013): pp. 3643-3655.
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