Soomro, Yasir and Hameed, Irfan and Butt, Atif and Shakoor, Rehan (2012): Significance of Internet Marketing in Promoting Consumer Goods in Subcontinent. Published in: International Journal of Humanities and Social Science , Vol. 13, No. 2 (2012): pp. 213-217.
Soomro, Yasir and Hameed, Irfan and Hameed, Imran (2012): A Functional Approach to Understand Consumer Behavior while Selecting Coffee Parlor. Published in: American Journal of Scientific Research , Vol. 80, (20 November 2012): pp. 138-148.
Soomro, Yasir and Abbas, Sana and Hameed, Irfan and Shakoor, Rehan (2013): Consumer evaluation of brand extension: Pakistani Context. Published in: African Journal of Business Management , Vol. 7, No. 35 (September 2013): pp. 3643-3655.
Hameed, Irfan and Soomro, Yasir (2014): Consumer Buying Behaviour; A Factor of Compulsive Buying Prejudiced by Windowsill Placement. Published in: Advances in Life Sciences , Vol. 4, No. 3 (June 2014): pp. 151-155.
Soomro, Yasir and Al-Sehli, Ahmed Nafe (2020): Determinants of Customer Churn: An Empirical Study Of Cellular Subscribers From Saudi Arabia. Published in: International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies , Vol. 11, No. 11 (1 June 2020): pp. 1-12.
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