Soomro, Yasir Ali (2018): Does subliminal advertisement affect consumer behavior? An exploratory comparative analysis between marketing and non-marketing professionals. Published in: , Vol. 3, No. 1 (14 April 2018): pp. 1828-1843.
Soomro, Yasir Ali (2019): Antecedents of brand loyalty in the fashion industry of Pakistan: Moderating effect of Individual-level collectivist values. Published in: Journal of Organisational Studies and Innovation , Vol. 6, No. 1 (1 June 2019): pp. 33-46.
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