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Munich Personal RePEc Archive

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Jump to: 2020
Number of items: 1.

2020

Suárez Vázquez, Ana and Dub, Li and del Río Lanza, Ana Belén (2020): Word of mouth: How upward social comparisons influence the sharing of consumption experiences. Published in: , Vol. 20, No. 3 (2021): pp. 736-747.

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