Ologunebi, John and Taiwo, Ebenezer (2023): Digital Marketing Strategies, plan and implementations: A case study of Jumia Group and ASDA Uk.
Ologunebi, John and Taiwo, Ebenezer (2023): The Importance of SEO and SEM in improving brand visibility in E-commerce industry; A study of Decathlon, Amazon and ASOS. Forthcoming in:
Ologunebi, John and Taiwo, Ebenezer (2024): Personalized ad Content and Individual User Preference: A boost for Conversion Rates in the UK E-commerce Business.
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