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Zafar, Mohsin and Zafar, Sana and Asif, Aasia and Hunjra, Ahmed Imran and Ahmad, H. Mushtaq (2011): Service quality, customer satisfaction and loyalty: an empirical analysis of banking sector in Pakistan. Published in: Information Management and Business Review , Vol. 4, No. 3 (2012): pp. 159-167.
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