Ahmed, Mohiuddin and Hussein, Ramlah and Minakhatun, Rashidah and Islam, Rafikul (2006): Building consumers’ confidence in adopting e-commerce: A Malaysian case. Published in: International Journal of Business System and Research , Vol. 1, No. 2 (2007): pp. 236-255.
Download (161Kb) | Preview
Consumers’ confidence on the online transactions is vital for the continuous growth and development of electronic commerce. In the present study, we experimentally investigate the measures of consumers’ perceived security and privacy over online transactions as well as the perceived trust and reliability of online vendors in order to influence consumers’ overall confidence in e-commerce transactions. On the basis of responses from 163 participants, it is concluded that the major concerns in e-commerce adoption are: security and privacy over online transaction process and trust and reliability of online vendors. In order to be successful in electronic marketplace, the organisations are expected to expend their resources and exert efforts to ensure that consumers’ concerns are adequately addressed.
|Item Type:||MPRA Paper|
|Original Title:||Building consumers’ confidence in adopting e-commerce: A Malaysian case|
|Keywords:||e-commerce; security and privacy; trust; online vendors; consumer behaviour; Malaysia|
|Subjects:||M - Business Administration and Business Economics; Marketing; Accounting > M1 - Business Administration > M10 - General|
|Depositing User:||RAFIKUL ISLAM|
|Date Deposited:||29. Sep 2008 03:15|
|Last Modified:||13. Feb 2013 10:45|
Ahuja, M., Gupta, B. and Raman, P. (2003) ‘An Empirical investigation of online consumer purchasing behaviour’, Communications of the ACM, Vol. 46, No. 12, pp.145-151.
Azmi, I.M. (2002) ‘E-commerce and privacy issues: an analysis of the personal data protection bill’, International Review of Law Computers and Technology, Vol. 16, No. 3, pp.317-330.
Basu, A. and Muylle, S. (2003) ‘Authentication in e-commerce’, Communications of the ACM, Vol. 46, No. 12, pp.159-166.
Bingi, P., Mir, A. and Khamalah, J. (2000) ‘The challenges facing global e-commerce’, Information System Management, Vol. 17, No. 4, pp.26-34.
Berendt, B., Günther, O. and Spiekermann, S. (2005) ‘Privacy in e-commerce: stated preferences vs. actual behaviour’, Communications of the ACM, Vol. 48, No. 4, pp.101-106.
Blount, Y., Castleman, T. and Swatman, P.M.C. (2005) ‘E-commerce, human resource strategies, and competitive advantage: two Australian banking case studies’, International Journal of Electronic Commerce, Vol. 9, No. 3, pp.73-89.
Braithwaite, T. (2002), Securing E-Business Systems- a Guide for Managers and Executives, New York: John Wiley & Sons, Inc.
Cheung, C.M.K. and Lee, M.K.O. (2001) ‘Trust in internet shopping: instrument development and validation through classical and modern approaches’, Journal of Global Information Management, Vol. 9, No. 3, pp.23-31.
Ching, H.L. and Ellis, P. (2004) ‘Marketing in cyberspace: what factors drive e-commerce adoption?’, Journal of Marketing Management, Vol. 20, pp.409-429.
Economist Intelligence Unit (2006) ‘Overview of e-commerce in Malaysia’, The Economist, June 13, http://globaltechforum.eiu.com/index.asp?layout=printer_friendly&doc_id=8706.
Fraser, S. and Wresch, W. (2005) ‘National competitive advantage in e-commerce efforts: a report from five Caribbean nations’, Perspectives on Global Development and Technology, Vol. 4, No. 1, pp.27-44.
Ghosh, A.K. (2001) E-commerce Security and Privacy, Berlin: Kluwer Academic Publishers.
Grandon, E. and Pearson, J.M. (2004) ‘E-commerce adoption: perceptions of managers/owners of small and medium sized firms in Chile’, Communication of the Association for Information Systems, Vol. 13, pp.81-102.
Head, M.M. and Hassanein, K. (2002) ‘Trust in e-commerce: evaluating the impact of third-party seals’, Quarterly Journal of Electronic Commerce, Vol. 3, No. 3, pp.307-325.
Heuvelmans, P. (2000), ‘The effect of security measures on consumer's behaviour’, http://www.paul3.demon.co.uk/papers/ecom_security.html, Accessed October, 2005.
Hynes, N., Gurau, C., and Chan, H.W.K. (2006) ‘Consumer Trust and its effect on sustainable e-commerce development in China’, Entrepreneurship, Management and Sustainable Development, Vol. 2, No. 1-2, pp.23-35.
Javalgi, R.G., Wickramasinghe, N., Scherer, R.F. and Sharma, S.K. (2005) ‘An assessment and strategic guidelines for developing e-commerce in the Asia-Pacific region’, International Journal of Management, Vol. 22, No. 4, pp.523-531.
Jawahitha, S. (2004) ‘Consumer protection in e-commerce: analyzing the statutes in Malaysia’, The Journal of American Academy of Business, Vol. 4, No. 1/2, pp.55-63.
Khatibi, A., Thyagarajan, V. and Seetharaman, A. (2003) ‘E-commerce in Malaysia: perceived benefits and barriers’, Vikalpa, Vol. 28, No. 3, pp.77-82.
Koch, M. and Möslein, K.M. (2005) ‘Identities management for e-commerce and collaboration applications’, International Journal of Electronic Commerce, Vol. 9, No. 3, pp.11-29.
Krishnan, G. (2006) ‘Internet Marketing Exposure in Malaysia’, http://www.gobalakrishnan.com/2006/12/malaysia-internet-marketing/
Looi, H.C. (2005) ‘E-commerce adoption in Brunei Darussalam: a quantitative analysis of factors influencing its adoption’, Communication of the Association for Information Systems, Vol. 15, pp.61-81.
Molla, A. and Licker, P.S. (2005) ‘Perceived e-readiness factors in e-commerce adoption: an empirical investigation in a developing country’, International Journal of Electronic Commerce, Vol. 10, No. 1, pp.83-110.
Paynter, J. and Lim, J. (2001) ‘Drivers and impediments to e-commerce in Malaysia’, Malaysian Journal of Library and Information Science, Vol. 6, No. 2, pp.1-19.
Porter, M.E. (2001) ‘Strategy and the Internet’, Harvard Business Review, Vol. 79, No. 3, pp.62-79.
Ratnasingam, P. and Phan, D.D. (2003) ‘Trading partner trust in B2B e-commerce: a case study’, Information System Management, Vol. 20, No. 3, pp.39-50.
Salam, A.F., Rao, H.R. and Pegels, C.C. (2003) ‘Consumer-perceived risk in e-commerce transactions’, Communications of the ACM, Vol. 46, No. 12, pp.325-331.
Salam, A.F., Iyer, L., Palvia, P. and Singh, R. (2005) ‘Trust in e-commerce’, Communications of the ACM, Vol. 48, No. 2, pp.73-77.
Sharifah, K. (2003) ‘Overcoming challenges in telecommunications’, Computimes, p. 10.
Sipior, J.C., Ward, B.T. and Rongione, N.M. (2004) ‘Ethics of collecting and using consumer internet data’, Information Systems Management, Vol. 21, No. 1, pp. 58-66.
Sorbel, J. (2003) ‘Identity theft and e-commerce web security: a primer for small to medium sized businesses’, SANS Institute, pp.1-10.
Sulaiman, A. (2000) ‘The status of e-commerce applications in Malaysia’, Information Technology for Development, Vol. 9, pp.153-161.
Turban, E. and King, D. (2003) Introduction to E-Commerce, Upper Saddle River, New Jersey: Prentice-Hall, Inc.