Munich Personal RePEc Archive

Using Google Analytics for measuring inlinks effectiveness.

Plaza, Beatriz (2009): Using Google Analytics for measuring inlinks effectiveness.

This is the latest version of this item.

[img]
Preview
PDF
MPRA_paper_19676.pdf

Download (174Kb) | Preview

Abstract

The aim of this brief communication is to develop a tracking methodology to analyse the effectiveness of inlink visits (return visit behaviour and length of sessions). In other words, how deep do inlink visitors navigate into the website? Do all inlinks perform the same? This paper addresses these questions by time series analysis of Google Analytics data, with a methodology developed by Plaza (2009). The importance of this article is not the particular website but the methodology tested to arrive at these results, an experiment that could be repeated with different websites.

Available Versions of this Item

UB_LMU-Logo
MPRA is a RePEc service hosted by
the Munich University Library in Germany.