Using Google Analytics for measuring inlinks effectiveness.

Plaza, Beatriz (2009): Using Google Analytics for measuring inlinks effectiveness.

Abstract

The aim of this brief communication is to develop a tracking methodology to analyse the effectiveness of inlink visits (return visit behaviour and length of sessions). In other words, how deep do inlink visitors navigate into the website? Do all inlinks perform the same? This paper addresses these questions by time series analysis of Google Analytics data, with a methodology developed by Plaza (2009). The importance of this article is not the particular website but the methodology tested to arrive at these results, an experiment that could be repeated with different websites.

• Item Type: MPRA Paper
• Language: English
• Keywords: Web analytics; Online marketing; E-commerce; Wikipedia links.
• Subjects: C - Mathematical and Quantitative Methods > C0 - General

References

Art4pax Foundation (2008), Scholars on Bilbao. http://www.scholars-on-bilbao.info

Hasan L, Morris A, Probets S (2009) Using Google Analytics to Evaluate the Usability of E-Commerce Sites. Lecture Notes in Computer Science 5619, 697-706.

Plaza, B. (2009) Monitoring web traffic source effectiveness with Google Analytics. An experiment with time series. Aslib Proceedings 61(5), 474-482. www.emeraldinsight.com/10.1108/00012530910989625

Rodriguez-Burrel (2009) Google Analytics: good and nice and free. Profesional de la Información 18(1), 67-71.