Global product as a result of globalization process

Wach, Krzysztof (2003): Global product as a result of globalization process. Published in: Opportunities of Change. Conference Proceedings of the 3rd International Economic Congress, University of Gdansk, Gdańsk 2003 No. ISBN 83-7326-160-5 (2003): pp. 71-79.

Abstract

The paper elaborates on the process of global product creation. The author tries to define a global product. Basic product strategies on global market are described, among them: standardization, adaptation and diversification. Premises and conditions for product standardization as well as determiners of standardization and adaptation are quoted. Many examples of global product and its strategies are described.

• Item Type: MPRA Paper
• Language: English
• Keywords: global product, globalization, standardization, adaptation, product positioning
• Subjects: F - International Economics > F1 - Trade > F15 - Economic Integration; M - Business Administration and Business Economics; Marketing; Accounting > M3 - Marketing and Advertising > M30 - General

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