Munich Personal RePEc Archive

Items where Subject is "M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising"

Up a level
Export as [feed] Atom [feed] RSS 1.0 [feed] RSS 2.0
Group by: Creators Name | Language
Jump to: A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | R | S | T | V | Z | Ш
Number of items at this level: 97.


Ahmed, Muhammad Bilal and Wasey, Ejaz and Jhanndir, Saif Ullah (2012): Impact Of Employee Motivation On Customer Satisfaction: Study Of Airline Industry In Pakistan. Published in: Interdisciplinary Journal Of Contemporary Research In Business , Vol. VOL 4,, No. NO 6 (1 October 2012): pp. 532-539.

Alam Kazmi, Syed Hasnain (2015): Brand the Pricing: Critical Critique. Published in: International Journal of Marketing Studies , Vol. 7, No. 3 (1 June 2015): pp. 125-128.

Ale Ebrahim, Nader and Fattahi, Hamaid Ali and Golnam, Arash (2008): Virtual marketing in virtual enterprises. Published in: In: 2nd International Marketing Management conference, Tehran, Iran. pp. 1-12. (22 January 2008): pp. 1-12.

Ale Ebrahim, Nader and Salehi, Hadi and Embi, Mohamed Amin and Habibi Tanha, Farid and Gholizadeh, Hossein and Motahar, Seyed Mohammad and Ordi, Ali (2013): Effective Strategies for Increasing Citation Frequency. Published in: International Education Studies , Vol. 6, No. 11 (23 October 2013): pp. 93-99.

Alvi, Mohsin and Ikram, Midra and Mirza, Mohammad Haris and Khan, M. Mubashir Q. (2016): The Perception of People Regarding Selection of Petrol Pump in Karachi. Published in: Imperial Journal of Interdisciplinary Research (IJIR) , Vol. 2, No. 7 (9 June 2016): pp. 380-382.

Alvi, Mohsin and Siddiqui, Bilal (2013): An Empirical Analysis of New Product by Using Models of Market Research (2013).

Amankwah-Amoah, Joseph (2014): Coming of age, seeking legitimacy: The historical trajectory of African management research. Forthcoming in: Critical Perspectives on International Business

Amankwah-Amoah, Joseph (2017): Human Capital Flows in Failing Organizations: An Integrated Conceptual Framework. Forthcoming in: Journal of Intellectual Capital

Amavilah, Voxi Heinrich (2007): Innovations spread more like wildfires than like infections.

Amavilah, Voxi Heinrich (2008): The inhibited (exhibited) spread of innovations.

Amroush, Fadi (2009): استخدام تقنيات الذكاء الصنعي لاختيار أمثل نظام إداة علاقات مع الزبائن ملائم لاحتياجات شركة ما. Published in: Master thesis - Faculity of electrical Engineering - No. Computer enfineering DPT

Anandya, Dudi (2010): The Direct and Indirect Effect of Exchange to Build Customer Loyalty in Social Network Sites. Published in: Proceeding of first JIIC , Vol. 1, No. 1 (16 April 2010)

Armstrong, J. Scott (1991): Prediction of Consumer Behavior by Experts and Novices. Published in: Journal of Consumer Research No. 18 (1991): pp. 251-256.

Armstrong, J. Scott and Morwitz, Vicki G. and Kumar, V. (2000): Sales Forecasts for Existing Consumer Products and Services: Do Purchase Intentions Contribute to Accuracy? Published in: International Journal of Forecasting No. 16 (2000): pp. 383-397.

Armstrong, J. Scott and Overton, Terry (1971): Brief vs. comprehensive descriptions in measuring intentions to purchase. Published in: Journal of Marketing Research No. 8 (1971): pp. 114-117.

Armstrong, Mark (2014): Search and Ripoff Externalities.

Armstrong, Mark and Chen, Yongmin (2012): Discount pricing.

Aykut, Arslan (2008): Boosting Total Relationship Marketing. Published in: Electronic Journal of Social Sciences , Vol. 7, No. 25 (July 2008): pp. 139-156.

Azam, Rehan and Muhammad, Danish and Syed Akbar, Suleman (2012): Consumption style among young adults toward their shopping behavior:an empirical study in Pakistan.

Azevedo, Susana and Pereira, Madalena and Ferreira, João and Pedroso, Vilma (2008): Consumer Buying behaviour in Fashion Retailing: Empirical Evidencies.


Babanina, Tatyana (2017): Цветовая индикация подходов в консалтинге.

Bharath, Josiam and Sadiq, Sohail and Prema, Monteiro (2007): CURRY CUISINE: PERCEPTIONS OF INDIAN RESTAURANTS IN MALAYSIA. Published in: TOURISMOS: An International Multidisciplinary Journal of Tourism , Vol. 2, No. 2 (November 2007): pp. 25-37.


Castillo-Sam, Eva Marie and Tormis, Jeaneth and Murcia, John Vianne (2016): A Model of Business Innovation in the Context of Micro, Small and Medium Enterprises in Davao Del Sur.

Chen, Yongmin and Zhang, Tianle (2014): Interpersonal Bundling.

Chi, Feng and Yang, Nathan (2010): Twitter Adoption in Congress.

Cova, Bernard and Dalli, Daniele (2009): Working Consumers: The Next Step in Marketing Theory? Published in: Marketing Theory , Vol. 9, No. 3 (2009): pp. 315-339.

Cova, Bernard and Paranque, Bernard (2009): Maketing: le défi à relever.


Dridi, Dhouha and Ben Youssef, Slim (2015): A Game Theoretic Framework for Competing/Cooperating Retailers under price and advertising dependent demand.

Dridi, Dhouha and Ben Youssef, Slim (2015): Local advertising externalities and cooperation in one manufacturer-two retailers channel.

Dridi, Dhouha and Ben Youssef, Slim (2015): Local advertising externalities and cooperation in one manufacturer-two retailers channel with exogenous marginal profits.


Erdem, Tulin and Imai, Susumu and Keane, Michael (2003): Brand and Quantity Choice Dynamics Under Price Uncertainty. Published in: Quantitative Marketing and Economics , Vol. 1:1, (2003): pp. 5-64.

Erdem, Tulin and Broniarczyk, Susan and Charavarti, Dipankar and Kapferer, Jean-Noel and Keane, Michael and Roberts, John and Steenkamp, Jan-Benedict and Swait, Joffre and Zettelmeyer, Florian (1999): Brand Equity, Consumer Learning and Choice. Published in: Marketing Letters , Vol. 10:3, (1999): pp. 301-318.

Estrada, Fernando (2012): Asymmetric information and financial markets.

Estrada, Fernando (2010): Theory of argumentation in financial markets.


Farhadi, Hadi and Salehi, Hadi and Md Yunus, Melor and Arezoo, Aghaei Chadegani and Farhadi, Maryam and Fooladi, Masood and Ale Ebrahim, Nader (2012): Does it Matter Which Citation Tool is Used to Compare the H-Index of a Group of Highly Cited Researchers? Published in: Australian Journal of Basic and Applied Sciences , Vol. 7, No. 4 (27 March 2013): pp. 198-202.


González, Pablo Rodríguez and Molina, Oscar (2009): Spanish Tourist Behaviour: A Specific Objective-base Segmantation. Published in: TOURISMOS: An International Multidisciplinary Journal of Tourism , Vol. 4, No. 3 (15 November 2009): pp. 185-203.

Goslar, Alex (2016): Marketing Inspired Branding. Published in: BrandAge Magazine; Brand Clinic, Thaicoon BrandAge Holding, Bangkok, Thailand , Vol. 01/16, No. January 2016 (30 January 2016): pp. 103-107.

Greiff, Matthias and Egbert, Henrik and Xhangolli, Kreshnik (2013): Pay What You Want – But Pay Enough! Information Asymmetries and PWYW Pricing.

Griaznova, Natalya (2017): Электронная коммерция: аутсорсинг в электронном бизнесе.


Hartogh, Matthew (2007): The real thing: a profile of the coca cola company.

Hasan, Syed Akif and Subhani, Muhammad Imtiaz (2011): Effects of Deceptive Advertising on Consumer Loyalty in Telecommunication Industry of Pakistan. Forthcoming in: Information Management and Business Review

Hasan, Syed Akif and Subhani, Muhammad Imtiaz and Osman, Ms. Amber (2012): Effect of Trust Factors on Consumer’s Acceptance of Word of Mouth Recommendation. Forthcoming in: European Journal of Social Sciences

Hasan, Syed Akif and Subhani, Muhammad Imtiaz and Osman, Ms. Amber (2012): Factors Influencing men’s choice for Eastern Wear. Forthcoming in: European Journal of Scientific Research

Hasan, Syed Akif and Subhani, Muhammad Imtiaz and Osman, Ms. Amber (2012): Gifts and sponsored trips for doctors matter more for sales of MNCs?(an application of censored regression). Published in: American Journal of Scientific Research (AJSR) No. 51 (2012): pp. 94-99.

Hasan, Syed Akif and Subhani, Muhammad Imtiaz and Osman, Ms. Amber (2012): A battle between branded and me too brands (unbranded) products. Forthcoming in: American Journal of Scientific Research

Hermans, Olaf and Mutsaerts, Hugo and Olyslager, Luc (2009): Guest Relationship Management Principles as a Reference Point for building a Brand: The Case a Hospitality Group's Brand-building Process. Published in: TOURISMOS: An International Multidisciplinary Refereed Journal of Tourism , Vol. 4, No. 3 (15 November 2009): pp. 15-34.

Hermosilla, Manuel and Gutierrez-Navratil, Fernanda and Prieto-Rodriguez, Juan (2017): Can Emerging Markets Tilt Global Product Design? Impacts of Chinese Colorism on Hollywood Castings.

Horrigan, David (2009): Branded Content: A new Model for driving Tourism via Film and Branding Strategies. Published in: TOURISMOS: An International Multidisciplinary Refereed Journal of Tourism , Vol. 4, No. 3 (15 November 2009): pp. 51-65.

Huberman, Bernardo and Wu, Fang (2006): Comparative Advante and Efficient Advertising in the Attention Economy.

Hussain, Safdar and Ahmed, Wasim and Rabnawaz, Ambar and Jafar, Rana Muhammad Sohail and Saqib, Zulkaif Ahmed and Ullah, Sana and JianZhou, Yang (2016): Client Intentions and Buying Behavior with Regard of Dairy Products-Review. Published in: Journal of Economics and Sustainable Development , Vol. 7, No. 3 (February 2016): pp. 88-95.


Isacsson, Annica and Alakoski, Leena and Bäck, Asta (2009): Using Multiple Senses in Tourism Marketing: The Helsinki Expert, Eckero Line and Linnanmaki Amusement Park Cases. Published in: TOURISMOS: An International Multidisciplinary Journal of Tourism , Vol. 4, No. 3 (15 November 2009): pp. 167-184.


Jalees, Tariq and Tariq, Huma and Zaman, Syed Imran and Alam Kazmi, Syed Hasnain (2015): Social Media in Virtual Marketing. Published in: Market Forces , Vol. 1, No. 10 (1 June 2015): pp. 15-32.


Kamenidou, Irene and Mamalis, Spyridon and Priporas, Contantinos-Vasilios (2009): Measuring Destination Image and Consumer Choice Criteria: The Case of Mykonos Island. Published in: TOURISMOS: An International Multidisciplinary Refereed Journal of Tourism , Vol. 4, No. 3 (15 November 2009): pp. 67-79.


Landon, Stuart and Smith, Constance (1998): Quality expectations, reputation, and price. Published in: Southern Economic Journal , Vol. 64, No. 3 (1998): pp. 628-647.

Landon, Stuart and Smith, Constance (1997): The Use of Quality and Reputation Indicators by Consumers: The Case of Bordeaux Wine. Published in: Journal of Consumer Policy , Vol. 20, (1997): pp. 289-323.


Malhotra, Deepika (2015): Social paradigms of the digital marketing- an Indian perspective of Social Media Marketing. Published in: Munich University Library (2 September 2015)

Manik, Ester and Sidharta, Iwan (2017): The impact of academic service quality on student satisfaction. Published in: International Conference on Accounting, Management, Economics and Social Sciences (May 2017): pp. 1-6.

Metali, Dr (2016): اتجاهات المستهلكين الجزائريين نحو التسوق عبر الانترنت: دراسة ميدانية. Published in: Journal of Economic and Financial Studies , Vol. Vol 6, No. 2352 - 9822 (December 2016): pp. 81-104.

Miller, Galina (2017): Особенности продажи товаров на одностраничных сайтах.

Minten, Bart and Reardon, Thomas and Singh, K.M. and Sutradhar, Rajib (2010): The benefit of cold storages: Evidence from Bihar.

Minten, Bart and Reardon, Thomas and Singh, K.M. and Sutradhar, Rajib (2011): The potato value chain in Bihar: An assessment and policy implications.

Minten, Bart and Singh, K.M. and Sutradhar, Rajib (2011): Branding in food retail of high value crops in Asia: Case of Makhana from Bihar (India).

Minten, Bart and Singh, K.M. and Sutradhar, Rajib (2010): The makhana value chain and the fast emergence of branding in food retail: Evidence from Bihar (India).

Minten, Bart and Singh, K.M. and Sutradhar, Rajib (2011): The rapid emergence of branding in food retail in Asia: Insights from Bihar (India).

Morozan, Cristian and Enache, Elena and Vechiu, Camelia (2009): Evolution of digital marketing.

Mukhina, Alena (2017): Маркетинг взаимоотношений с поставщиками на промышленном рынке и его особенности.

Musso, Fabio (1993): La Qualità Totale nel terziario: problemi e prospettive. Published in: Servizi No. 1 (1993): pp. 1-20.


Natali, Starovoytova and Victor, Stukach (2017): Продовольственное обеспечение нуждающихся: концепция социально ориентированного сельского хозяйства, институциональная среда продовольственной помощи населению, потенциал органического земледелия, пилотные проекты. Forthcoming in: Омский ГАУ , Vol. 150, No. Внутренняя продовольственная помощь нуждающимся слоям населения (2017): p. 216.

Neamtu, Liviu (2007): Approaching european market and capital allocation on different external markets. Published in: „Annals of the Oradea University”, fascicle of Economical Science , Vol. vol I-, No. tom XVI (2007): pp. 1060-1062.

Neamtu, Liviu and Neamtu, Adina Claudia (2007): Companies’ market penetration and activity patterns in european market. Published in: Annals of the Oradea University, fascicle of Economical Science , Vol. vol I-, No. tom XVI, (2007): pp. 1063-1067.


Omar, Emi Normalina and Jaafar, Harlina Suzana and Osman, Muhamad Rahimi and Nasruddin, Faisol (2013): Halalan Toyyiban Supply Chain The New Insights in Sustainable Supply Chain Management. Published in: The 5th International Conference on Logistics and Transport 2013 (ICLT2013) (5 November 2013): p. 137.


Pepe, Cosetta and Musso, Fabio and Risso, Mario (2010): The social responsibility of retailers and small and medium suppliers in international supply chains. Published in: Finanza, Marketing e Produzione No. n. 3 (2010): pp. 32-61.

Perumal, Koshy (2010): Diversity and multiculturalism as a strategy for strengthening Micro, Small and Medium Enterprises (MSMEs) in the global market.


Raza, Ali and Karim, Emadul and abbas, omair and Sultan, Prof. Dr. Shair and Hasan, Syed Waqarul (2013): Effect of Branded Components on Consumer Perception of Quality and Brand Preference.

Reddy, Kotapati Srinivasa (2016): Corporate Restructuring in the Asian electronics market: Insights from Philips and Panasonic.

Reddy, Kotapati Srinivasa (2010): Makeup behind the Mirror; Going beyond Delisting? – A Case of NIRMA.

Rekettye, Gábor (2009): A kereskedelmi márkák szerepe a versenyben. Published in: Magyar Tudomány , Vol. 170, No. 6 (2009): pp. 685-690.

Rhodes, Andrew (2011): Multiproduct pricing and the Diamond Paradox.

Roulet, Thomas (2015): Qu’il est bon d’être méchant! Paradoxe de l’illégitimité organisationnelle dans le contexte des banques d’investissement. Forthcoming in: Revue Francaise de Gestion (1 June 2015)


S, venkatesh and N, senthilkumar (2015): Effectiveness of humor advertising on advertising success. Published in: International Journal of Management and Social Science Research Review , Vol. 1, No. 9 (March 2015): pp. 171-179.

S, venkatesh and N, senthilkumar (2015): Humor in advertising: a review on use of television radio and print advertising media. Published in: International Journal of Business and Administration Research Review , Vol. 2, No. 9 (March 2015): pp. 198-206.

S, venkatesh and N, senthilkumar (2015): Impact of Humor Advertising in Radio and Print Advertising - A Review. Published in: International Journal of Engineering Science and Innovative Technology , Vol. 4, No. 2 (March 2015): pp. 276-280.

Satria, Rd. Okky and Suzanto, Boy and Sidharta, Iwan (2015): Measuring Customer Satisfaction and Loyalty through Student Perception on Mobile Broadband Usage Based On Consumer Satisfaction Index Model. Published in: International Journal of Business Quantitative Economics and Applied Management Research , Vol. 2, No. 5 (15 October 2015): pp. 56-71.

Simbanegavi, Witness (2008): Loss leader or low margin leader? Advertising and the degree of product differentiation.

Soproni, Luminita and Stoica, Alina and Drinda, Roxana (2009): Placing Romania in the European and International Market: The Role of Image in building a Nation Identity. Published in: Luminita Soproni, Ioan Horga (eds.), Media and European Diversity/ Médias et Diversité Européenne, Bruxelles: Bruylant, 2012 , Vol. 8, No. Collection Voisinages Europeens (May 2012): pp. 239-254.

Sorizo, Reena Beth and Densing, Filjhon and Tura, Regine and Balacy, Garnette Mae (2016): Characterizing Life Insurance Marketing: Clients' Perspectives.

Subhani, Muhammad Imtiaz and Hasan, Syed Akif and Osman, Ms. Amber (2012): Do consumers buy bread and diamond with the same attachment? Published in: Science Series Data Report , Vol. 4, No. 2 (2012): pp. 42-49.


Tampubolo, Bantu and Purba, Martin (2015): Pengaruh Citra Merek Dan Kualitas Layanan Terhadap Keputusan Pembelian Melalui Minat Beli (Studi Kasus Pada KASKUS). Published in: Jurnal Konsep Bisnis dan Manajemen , Vol. Vol. 2, No. No. 1 (1 November 2015): pp. 21-35.

Tang, Linyao (2010): 放任与管制的或此或彼:俄罗斯市场转型录. Published in: China Modern Economic Publishing House , Vol. CIP(20, No. ISBN987511903051 (July 2010): pp. 1-250.

Tausch, Arno (2015): Die Buchpublikationen der Nobelpreis-Ökonomen und die führenden Buchverlage der Disziplin. Eine bibliometrische Analyse.

Tausch, Arno (2008): On the world market trajectory of 21 major book publishing companies in globalization and European studies in 100+ countries. From “Amsterdam University Press” via “Palgrave” and “Nova Science Publishers” to Transaction Publishers” by international, 19 indicator comparison.



Vaz, Margarida and Dinis, Anabela (2007): Turismo no litoral versus turismo no interior Português. O destino turístico Serra da Estrela. Forthcoming in: Revista Portuguesa de Estudos Regionais No. nº 14 (2007): pp. 67-94.

Vespignani, Joaquin L. (2012): Modelling asymmetric consumer demand response: Evidence from scanner data.


Zenetti, German (2010): A Note on 'Bayesian analysis of the random coefficient model using aggregate data', an alternative approach.

Zimmermann, Thomas A. (2002): Doing Business in Mexico. Published in:


Шумакова, Оксана and Стукач, Виктор (2006): Проблемно-ориентированный анализ трансакционных издержек в аграрной экономике региона:диагностика, решения. Published in: Вестник Омского государственного аграрного университета , Vol. 160, (2016): p. 153.

This list was generated on Sat Mar 17 20:06:01 2018 CET.
MPRA is a RePEc service hosted by
the Munich University Library in Germany.