Client Intentions and Buying Behavior with Regard of Dairy Products-Review

Hussain, Safdar and Ahmed, Wasim and Rabnawaz, Ambar and Jafar, Rana Muhammad Sohail and Saqib, Zulkaif Ahmed and Ullah, Sana and JianZhou, Yang (2016): Client Intentions and Buying Behavior with Regard of Dairy Products-Review. Published in: Journal of Economics and Sustainable Development , Vol. 7, No. 3 (February 2016): pp. 88-95.

Abstract

Presently, profoundly educated, focused and soaked business sector, a key to accomplishment of any business relies on knowing consumer and his utilization designs, and perceiving as well as understanding elements impacting his choice making with the end goal of adding to an appealing of products. Moreover, supporting administrations, correspondence implies and other promoting apparatuses that would fit to client's needs. Investigation of consumer conduct has a place with a gathering of wide and solid subjects of advertising consideration and its examination requires continuous methodology. Milk, as one classification of dairy products, fits with the gathering of essential day by day devoured products described by moderately high demand. The study on consumer conduct is the investigation of how people settle on choice to spend their accessible assets (time and cash) for utilization of related things. It incorporates the investigation of what they purchase, why they purchase it, when they purchase it, where they purchase it, how regularly they purchase it, and how frequently they utilize it. Agreeable dairies needs to comprehend this idea in profound mode as the private players a representing a hardy competition to them.

• Item Type: MPRA Paper
• Language: English
• Keywords: Brand; Consumer; Food consumption; Purchase behavior; Product quality
• Subjects: L - Industrial Organization > L1 - Market Structure, Firm Strategy, and Market Performance; M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising; Q - Agricultural and Natural Resource Economics ; Environmental and Ecological Economics > Q1 - Agriculture

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