Munich Personal RePEc Archive

Маркетинг взаимоотношений с поставщиками на промышленном рынке и его особенности.

Mukhina, Alena (2017): Маркетинг взаимоотношений с поставщиками на промышленном рынке и его особенности.

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Abstract

This article discusses the issues on relationship marketing in the industrial market. Special attention is paid to the definition of relationship marketing, proposed classification of relationship marketing research schools such as North American, Northern European and British. Revealed key concepts of relationship marketing in industrial market and its features.

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