D&C for EU Funded Projects: Towards an Integrated Omnichannel Dissemination and Communication Framework

Koukopoulos, Anastasios and Lounis, Stavros and Farmakis, Timoleon and Vrechopoulos, Adam and Doukidis, Georgios (2023): D&C for EU Funded Projects: Towards an Integrated Omnichannel Dissemination and Communication Framework. Published in:

Abstract

In an ever-changing environment, technological progress is at the frontline. Through European-funded projects, research is conducted in various fields, aiming to tackle Europe’s biggest challenges in various sectors. In the course of materializing these new advancements, exploitable outcomes are designed and developed that, in turn, need to be optimally introduced to the market. In order for that to happen, the first thing needed is to make the developments widely known so that they start the journey of diffusion toward adoption, for which Dissemination and Communication is key. However, Dissemination and Communication actions are quite often underperforming. This research proposes a new approach to Dissemination and Communication actions by introducing an Integrated Omnichannel Dissemination and Communication (IODC) Framework relying upon Integrated Communications, capitalizing on and Omnichannel approach to optimally address all potentially interested stakeholders (through the Quintuple helix) that can help European Funded projects’ partners effectively structure their Dissemination and Communication strategy and actions.

• Item Type: MPRA Paper
• Language: English
• Keywords: Dissemination; Communication; Integrated; Omnichannel; Funded Projects
• Subjects: M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising; M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising > M31 - Marketing

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