Munich Personal RePEc Archive

Items where Subject is "M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising > M31 - Marketing"

Up a level
Export as [feed] Atom [feed] RSS 1.0 [feed] RSS 2.0
Group by: Creators Name | Language
Jump to: A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | R | S | T | U | V | W | Y | Z
Number of items at this level: 324.


Abdur Raheem, Syed and Akber, Fahad and Hashmi, Umair (2013): Aspects and Importance of Digital Media in Pakistan.

Abideen, Zain Ul and Salaria, Rashid M. (2009): Effects of television advertising on children: with special reference to pakistani urban children.

Abramovich, Albina (2016): Ценообразование жилой недвижимости в г. Омске. Published in: NovaInfo , Vol. 4, No. 45-1 (4 May 2016)

Afzal, Sarwat (2009): Marketing Capability, Strategy and Business Performance in Emerging Markets of Pakistan. Published in: IUB Journal of Social Sciences and Humanities , Vol. 7, No. 2 (November 2009): pp. 88-102.

Ahmed, Jubayer (2015): You Are What You Consume. Published in: Global Disclosure of Economics and Business , Vol. 4, No. 1 (May 2015): pp. 21-32.

Ahmed, Muhammad Bilal and Wasey, Ejaz and Jhanndir, Saif Ullah (2012): Impact Of Employee Motivation On Customer Satisfaction: Study Of Airline Industry In Pakistan. Published in: Interdisciplinary Journal Of Contemporary Research In Business , Vol. VOL 4,, No. NO 6 (1 October 2012): pp. 532-539.

Ahsina, Khalifa and Ettahir, Noura and Moussalih, Abdellah (2018): Le city branding comme moteur de développement pour le Maroc ? Cas de la ville de Dakhla. Forthcoming in:

Alam Kazmi, Syed Hasnain (2015): Brand the Pricing: Critical Critique. Published in: International Journal of Marketing Studies , Vol. 7, No. 3 (1 June 2015): pp. 125-128.

Alam Kazmi, Syed Hasnain (2015): Developments in Promotion Strategies Review on Psychological Streams of Consumers. Published in: International Journal of Marketing Studies , Vol. 7, No. 3 (31 May 2015): pp. 129-138.

Ale Ebrahim, Nader and Fattahi, Hamaid Ali and Golnam, Arash (2008): Virtual marketing in virtual enterprises. Published in: In: 2nd International Marketing Management conference, Tehran, Iran. pp. 1-12. (22 January 2008): pp. 1-12.

Ali, Mazhar and Ahmed, Masood (2018): Determinants of students’ loyalty to university: A service-based approach.

Almeyda-Ibáñez, Marta and George, Babu P. (2017): The evolution of destination branding: A review of branding literature in tourism. Published in: Journal of Tourism, Heritage & Services Marketing , Vol. 3, No. 1 (27 March 2017): pp. 9-17.

Amin, Mat and Hamdan, Hamdan and Yani, Ahmad (2018): PENGARUH KUALITAS LAYANAN, KEBIJAKAN HARGA DAN PROMOSI TERHADAP KEPUTUSAN KONSUMEN SERTA DAMPAKNYA PADA KEPUASAN KONSUMEN. Published in: JEM Jurnal Ekonomi dan Manajemen , Vol. 4, No. 2 (December 2018): pp. 58-78.

Amroush, Fadi (2009): استخدام تقنيات الذكاء الصنعي لاختيار أمثل نظام إداة علاقات مع الزبائن ملائم لاحتياجات شركة ما. Published in: Master thesis - Faculity of electrical Engineering - No. Computer enfineering DPT

Amroush, Fadi (2008): استخدام الجولات الافتراضية في التعريف عن الآثار. Published in: SCS Symposium on using Informatics in Tourism and Antiquities

Amroush, Fadi and Alkhoder, A.Baderddeen (2009): بناء نظام تقييمي للبرمجيات باستخدام تقنيات الاستدلال على الحالات السابقة CBR. Published in: Res. J. of Aleppo Univ. Engineering Science Series No. 62 (2009)

Amroush, Fadi and Alkhoder, A.Baderddeen and Yusef, Talal (2008): Moving to E-CRM in Arab world to increase profit, AqsaCRM a case study of Building an Arabic E-CRM. Published in: 1st International Engineering Sciences Conference IESC’08 No. 1 (2 November 2008)

Amroush, Fadi and Baderddeen, Alkhoder and Yusef, Talal (2008): Using Artificial intelligence to select the optimal E-CRM Based business needs. Published in: International Engineering Sciences Conference IESC’08 No. 1st (2 November 0002)

Anderson, Edward and Coltman, Tim and Devinney, Timothy M. and Keating, Byron W. (2010): What Drives the Choice of Third Party Logistics Provider? Published in: Journal of Supply Chain Management , Vol. 47, No. 2 (2011): pp. 97-115.

Andrei, Andreia Gabriela and Adriana, Zait (2014): Branding insights: an interdisciplinary journey from perception to action. Published in: Strategica. International Academic Conference, Management, Finance, and Ethics. 2-3 October 2014, Bucharest: Tritonic : pp. 593-604.

Andrei, Andreia Gabriela and Iosub, Daniela and Iacob, Amalasunta (2010): Motivations for Using Social Networking Sites: The Case of Romania. Published in: Revista Economică , Vol. 1, No. 5(52) (2010): pp. 17-22.

Antipov, Evgeny and Pokryshevskaya, Elena (2010): Accounting for latent classes in movie box office modeling.

Antipov, Evgeny and Pokryshevskaya, Elena (2009): Applying CHAID for logistic regression diagnostics and classification accuracy improvement.

Arif, Imtiaz and Aslam, Wajeeha (2014): Students' dependence on smart phone and its effect on purchase behavior.

Armstrong, J. Scott (1970): An Application of Econometric Models to International Marketing. Published in: Journal of Marketing Research No. 7 (1970): pp. 190-198.

Armstrong, J. Scott (1990): Class of Mail Does Affect Response Rates to Mailed Questionnaires: Evidence from Meta-analysis. Published in: Journal of the Market Research Society No. 32 (1990): pp. 467-471.

Armstrong, J. Scott (1975): Monetary incentives in mail surveys. Published in: Public Opinion Quarterly No. 39 (1975): pp. 111-116.

Armstrong, J. Scott and Brodie, Roderick J. (1999): Forecasting for Marketing. Published in: Quantitative Methods in Marketing : pp. 92-120.

Armstrong, J. Scott and Coviello, Nicole and Safranek, Barbara (1993): Escalation bias: does it extend to marketing? Published in: Journal of the Academy of Marketing Science No. 21 (1993): pp. 247-253.

Armstrong, J. Scott and Lusk, Edward J. (1987): Return Postage in Mail Surveys: A Meta Analysis. Published in: Public Opinion Quarterly No. 51 (1987): pp. 233-248.

Armstrong, J. Scott and Overton, Terry S. (1977): Estimating Nonresponse Bias in Mail Surveys. Published in: Journal of Marketing Research No. 14 (1977): pp. 396-402.

Armstrong, J. Scott and Yokum, J. Thomas (1994): Effectiveness of Monetary Incentives: Mail Surveys to Members of Multinational Professional Groups. Published in: Industrial Marketing Management , Vol. 23, (1994): pp. 133-136.

Armstrong, Mark (2011): Bundling revisited: substitute products and inter-firm discounts.

Armstrong, Mark (2011): Economic models of consumer protection policies.

Armstrong, Mark (2015): Nonlinear Pricing.

Armstrong, Mark and Chen, Yongmin (2017): Discount Pricing.

Armstrong, Mark and Zhou, Jidong (2011): Paying for prominence.

Aykut, Arslan (2008): Boosting Total Relationship Marketing. Published in: Electronic Journal of Social Sciences , Vol. 7, No. 25 (July 2008): pp. 139-156.

Azar, Ofer H. (2007): The effect of relative thinking on firm strategy and market outcomes: A location differentiation model with endogenous transportation costs. Forthcoming in: Journal of Economic Psychology

Azeez, Waheed (2015): Improving Customer Experience in Mental Health Service: A case Study of Ivy Willis House. Published in: International Journal of Advanced Multidisciplinary Research and Review , Vol. 3, No. 5 (July 2015): pp. 53-66.


BOUSSIF, Torkia and ISSAOUI, Fakhri and DALY CHAKER, Najeh (2015): The Effects of the Teenagers (as Web Experts) in the Family Decision Making in Online Purchase Process: an Application to the Booking of Tourist Nights.

Bachev, Hrabrin (2011): Dairy value chain management in Bulgaria.

Bachev, Hrabrin (2010): Study on Agrarian Contracts in Bulgaria.

Bailet, Isabelle and Diotallevi, Francesco and Marchini, Andrea (2010): Determinant factors in reputation of wines:analysis of wine production in Central Italy. Published in: Proceedings of Enometrics XVII

Balakrishnan, VN and Mohamad Khan, Jamal Khan (2018): Influential Factors of Competitive Advantage Progression on SME Third-Party Logistics in Selangor Malaysia.

Balboni, Bernardo (2008): Perceived corporate credibility as the emergent property of corporate reputation’s transmission process.

Bercea, Monica Diana (2013): Quantitative versus qualitative in neuromarketing research.

Berman, Ron and Katona, Zsolt (2010): The Role of Search Engine Optimization in Search Rankings.

Besana, Angela (2009): Applied arts and design in museums: USA and Milan experience.

Bettiol, M and Di Maria, E and Finotto, Vladi (2012): Marketing in smes: the role of entrepreneurial sensemaking. Published in: International Entrepreneurship and Management Journal , Vol. 8, No. 2 : pp. 223-248.

Blecker, Thorsten and Abdelkafi, Nizar and Kreutler, Gerold and Friedrich, Gerhard (2004): Product Configuration Systems: State of the Art, Conceptualization and Extensions. Published in: Génie logiciel & Intelligence artificielle. Eight Maghrebian Conference on Software Engineering and Artificial Intelligence (MCSEAI 2004) (2004): pp. 25-36.

Bonev, Pavlin (2013): Бизнес моделиране в електронната търговия. Forthcoming in: ел. сп. Наука и Бизнес

Bradu, Cosmina Paula (2011): Responsabilitatea Socială Corporativă (CSR) - un concept în continuă evoluție.

Bradu, Cosmina Paula (2011): Se așteaptă consumatorii ca organizațiile să fie responsabile din punct de vedere social?

Busthomi, Achmad Otong (2015): Transaksi drop shipping perspektif ekonomi syari’ah. Published in: Al-Mustashfa , Vol. 3, No. 1 (1 July 2015): pp. 54-61.


Cai, Jing and Song, Changcheng (2013): Do Hypothetical Experiences Affect Real Financial Decisions? Evidence from Insurance Take-up.

Cambell-Kim, Deborah (2013): Lighthouse's Strategic Dilemmas. Published in: International Journal of Business Knowledge and Innovation in Practice , Vol. 1, No. 1 (15 December 2013): pp. 1-7.

Camilleri, Silvio John and Ellul, Denise (2017): Younger Customers' Outlooks when Selecting and Changing a Financial Services Provider: The Case of Maltese Students. Published in: International Journal of Financial Research

Canback, Staffan and D'Agnese, Frank (2007): Where in the world is the market? : The income distribution approach to understanding consumer demand in emerging countries. Published in: Problems and Perspectives in Management , Vol. 6, No. 2 (2007): pp. 21-30.

Cannas, Rita (2012): Contributing to sustainable tourism models. The feasibility study of the Craik’s ecovillage in Scotland.

Chatzigeorgiou, Chryssoula (2017): Modelling the impact of social media influencers on behavioural intentions of millennials: The case of tourism in rural areas in Greece. Published in: Journal of Tourism, Heritage & Services Marketing , Vol. 3, No. 2 (31 December 2017): pp. 25-29.

Chatzigeorgiou, Chryssoula and Simeli, Ioanna (2017): Perception of service quality in agrotourism accommodations: Impact on guest loyalty and re-visit intentions. Published in: Journal of Tourism, Heritage & Services Marketing , Vol. 1, No. 3 (27 March 2017): pp. 33-41.

Cheema, Khaliq Ur Rehman and Imtiaz, Nasir and Shafiq, Yasir (2013): Empirical Study of Consumer Ethics: A Comparative Study of Two Firms of Faisalabad, Pakistan. Published in: Journal of Business and Management Sciences , Vol. 3, No. 1 (June 2013): pp. 32-35.

Chenini, Abderrahim and Touaiti, Mustapha (2017): Building Destination Loyalty Using Tourist Satisfaction and Destination Image: A Holistic Conceptual Framework. Published in: Journal of Tourism, Heritage & Services Marketing , Vol. 4, No. 2 (15 November 2018): pp. 37-43.

Ching, Andrew and Erdem, Tulin and Keane, Michael (2007): The Price Consideration Model of Brand Choice. Forthcoming in: Journal of Applied Econometrics

Ching, Andrew and Hayashi, Fumiko (2008): Payment Card Rewards Programs and Consumer Payment Choice.

Ching, Andrew and Ishihara, Masakazu (2007): The Effects of Detailing on Prescribing Decisions under Quality Uncertainty.

Ciochina, Iuliana and Iordache, Carmen and Panoiu, Laura and Decuseara, Razvan (2008): The notion of “SERVICES” in modern economy.

Claus, Bart and Geyskens, Kelly and Millet, Kobe and Dewitte, Siegfried (2012): The referral backfire effect: The identity-threatening nature of referral failure. Published in: International Journal of Research in Marketing , Vol. 29, No. 4 (December 2012): pp. 370-379.

Clipa, Cătălin-Ioan and Danilet, Magdalena and Clipa, Anca-Maria (2017): Country of origin effect and perception of Romanian consumers. Published in: Junior Scientific Researcher , Vol. 3, No. 1 (May 2017): pp. 19-29.

Consoli, Domenico and Musso, Fabio (2010): Marketing 2.0: A new marketing strategy. Published in: Journal of International Scientific Publications: Economy & Business , Vol. 4, No. 2 (2010): pp. 315-325.

Corniglion, Sébastien and Turnois, Nadine (2011): Simulating tourists' behaviour using multi-agent modelling. Published in: Research Challenges in Information Science (RCIS), 2011 Fifth International Conference on (19 May 2011): pp. 1-9.

Courvoisier, François and Balloffet, Pierre and Lagier, Joëlle (2011): Du musée au parc d’attractions : opportunités et risques de l’éduvertissement. Published in: 10th International Conference AIMAC, Antwerpen (1 July 2011)

Courvoisier, François and Calmelet, Laurence (2012): Stratégies marketing pour PME sous-traitantes dans l’horlogerie. Published in: Proceedings of the 28th Congress of AFM, Brest (1 May 2012)

Cruceru, Gheorghe and Micuda, Dan (2011): Consumer’s perceptions regarding Dacia cars prices, insights and lessons to be learned. Forthcoming in:

Cruceru, Gheorghe and Micuda, Dan (2010): Correlating car sales and credit availability on the Romanian market. Published in:

Cruceru, Gheorghe and Micuda, Dan (2011): Present challenges and future opportunities for Dacia cars on the Romanian automobile market. Forthcoming in:


Dabija, Dan-Cristian and Alt, Monika Anetta (2012): The economic crisis, an opportunity for retailers in Romania. Published in: Crisis Aftermath: Economic policy changes in the EU and its Member States, Conference Proceedings, Szeged, University of Szeged , Vol. ISBN 9, (2012): pp. 337-355.

Davcik, Nebojsa (2008): The brand equity: evidence on marketing investment.

Dimitrov, Mitko and Ileva, Radka and Stefanov, Tsanko (2017): Синергия и конкурентоспособност на българските предприятия. Published in: Списание на БАН No. 3 (2017): pp. 5-15.

Donzé, Pierre-Yves (2011): The comeback of the Swiss watch industry on the world market: a business history of the Swatch Group (1983-2010).

Doval, E and Doval, O (2010): Tools to keep brands on the market. Published in: the Proceedings of the 34th ARA Congress (American-Romanian Academy of Arts and Science, USA) , Vol. ISBN 9, No. Ecole Polytechnique de Montreal (15 May 2010): pp. 228-231.

Drichoutis, Andreas C. and Klonaris, Stathis and Papoutsi, Georgia (2016): Do good things come in small packages? Willingness to pay for pomegranate wine and bottle size effects.

Duanmu, Jing-Lin and Bu, Maoliang and Pittman, Russell (2018): Does Market Competition Dampen Environmental Performance? Evidence from China. Forthcoming in: Strategic Management Journal

Dumea, Andrei Cosmin and Mariciuc, Dragos Florentin (2010): The marketing spirit from the perspective of moral values. Published in: , Vol. Instit, (June 2010): pp. 220-226.

Dura, Codruta and Driga, Imola (2007): Coordonatele auditului in marketingul financiar-bancar - situatia din Romania.

de Mello, Luiz and Pires Gonçalves, Ricardo (2008): Message on a Bottle: Colours and Shapes in Wine Labels.


Egbert, Henrik and Greiff, Matthias and Xhangolli, Kreshnik (2014): PWYW Pricing ex post Consumption: A Sales Strategy for Experience Goods.

Egorova, Veronika (2016): Особенности и эффективные методы партизанского маркетинга. Published in: Novainfo , Vol. 4, No. 45-1 (4 May 2016)

Elasrag, Hussein (2016): Halal Industry : Key Challenges and Opportunities.

Elrod, Terry and Keane, Michael (1995): A Factor-Analytic Probit Model for Representing the Market Structure in Panel Data. Published in: Journal of Marketing Research , Vol. 32, (February 1995): pp. 1-16.

Elshaer, Ibrahim (2012): What is the Meaning of Quality?

Epure, Manuela and Vasilescu, Ruxandra Eleonora (2009): Drivers of consumer behaviour-the economic crisis in our every day's life. Published in: Annals of Spiru Haret University , Vol. 9, No. Economy (2009)


Farid, Dania Shakaib and Ali, Mazhar (2018): Effects of Personality on Impulsive Buying Behavior: Evidence from a Developing Country. Published in: Marketing and Branding Research , Vol. 5, No. 1 (21 May 2018): pp. 31-43.

Fent, Thomas (1999): Adaptive agents in the House of Quality.

Fent, Thomas (1999): Using Genetics Based Machine Learning to find Strategies for Product Placement in a dynamic Market.

Filip, Alina (2011): New product development in business to business marketing - a relational perspective. Published in: Proceedings of the 1st International Conference on Quality and Innovation in Engineering and Management, Cluj-Napoca, 17th-19th of March 2011, ISBN 978-973-662-614-2. , Vol. -, No. - (17 March 2011): pp. 421-424.

Fotiadis, Anestis (2018): Modelling wedding marketing strategies: An fsQCA Analysis. Published in: Journal of Tourism, Heritage & Services Marketing , Vol. 4, No. 1 (15 May 2018): pp. 23-26.

Francioni, Barbara and Musso, Fabio and Pagano, Alessandro (2012): Il ruolo dei consorzi per la valorizzazione del Made in Italy nel mercato indiano. Published in: Piccola Impresa/Small Business No. 3 (2012): pp. 99-123.


G, Thiagarajan and Nakkeeran, Senthilkumar and Arockiasamy, Arulraj (2010): Mediating effects of broadband consumers’ behavior in India. Published in: Marketology , Vol. 5, No. 3 (September 2010): 01-16.

Ghouri, AM and Saleem, F and Malik, A (2012): Business Owners’ Preferences in Marketing Practices and their Impact on Firm Performance. Published in: International Journal of Economics Business and Management Studies , Vol. 1, No. 1 (2012): pp. 30-35.

Gonzalez, Jorge and Sismeiro, Catarina and Dutta, Shantanu and Stern, Philip (2006): Market Effects of Generic Entry: The Role of Physicians and of Non-Bioequivalent Competitors.

Goslar, Alex (2018): Marketing Chapter 3. Published in: BrandAge Magazine; Brand Clinic, Thaicoon BrandAge Holding, Bangkok, Thailand , Vol. 04/18, No. April 2018 (30 April 2018): pp. 101-103.

Goslar, Alex (2016): Marketing Communication. Published in: BrandAge Magazine; Brand Clinic, Thaicoon BrandAge Holding, Bangkok, Thailand , Vol. 10/16, No. October 2016 (31 October 2016): pp. 75-77.

Goslar, Alex (2016): Marketing Inspired Branding. Published in: BrandAge Magazine; Brand Clinic, Thaicoon BrandAge Holding, Bangkok, Thailand , Vol. 01/16, No. January 2016 (30 January 2016): pp. 103-107.

Grebitus, Carola and Steiner, Bodo and Veeman, Michele (2014): The roles of human values and generalized trust on stated preferences when food is labeled with environmental footprints: insights from Germany. Forthcoming in: Food Policy

Greiff, Matthias and Egbert, Henrik (2016): The Pay-What-You-Want Game and Laboratory Experiments.

Grigorescu, Adriana (2008): National policies and public marketing for cultural tourism destination. Forthcoming in: volume printed by Fintrade & Tours d.o.o. Rijeka No. ISSN 1846-288X (2008)

Grigorescu, Adriana (2006): Process of the European integration effects on the marketing activity. Published in: Volume ISBN-10 973-594-785-4; ISBN-13 978-973-594-785-9 (2006): pp. 422-430.

Grigorescu, Adriana (2006): Public and private affairs marketing in rural tourism development. Published in: Fintrade & Tours d.o.o. Rijeka, Croaţia, No. ISBN 953-6198-89-4 (May 2006): pp. 381-388.

Grigorescu, Adriana (2009): Renewal marketing management in public and business organizations. Published in: Review Of Management And Economical Engineering , Vol. VOL.9,, No. ISSN 1583-624X (2010)

Grigorescu, Adriana (2010): Romanian public marketing in terms of necessity, collaboration and mix. Published in: Analele Universităţii Ovidius Constanţa. Seria: Știinţe Economice ISSN 1582 – 9383 , Vol. Volumu, No. issue 1 (2010): pp. 72-76.

Grigorescu, Adriana (2009): Răspunsul administraţiei publice la cerinţele cetăţenilor în contextul crizei economice. Forthcoming in: CAIETUL ŞTIINŢIFIC al I.S.A. Paul Negulescu (2009)

Grigorescu, Adriana (2007): The marketing importance of European funded project. Published in: Conference Proceedings No. ISBN 978-973625-556-4 (2007)

Grigorescu, Adriana and Balalia, Alina Elena (2009): Public marketing in supporting the tourist destinations. Published in: HOTEL LINK, Journal for the Theory and Practice of Hotel Industry , Vol. volume, No. no.13-14, 2009/2010 (2010): pp. 376-382.

Grigorescu, Adriana and Bob, Constantin (2006): Marketing mix and TQM - compelmetary philosophies of companies sustainable development. Published in: Conference proceeding , Vol. paper, No. ISBN 86-83803-21-X (2006)

Gómez Conde, Jacobo and Barajas, Angel (2008): Marca comercial y D.O. Ribeiro: una primera aproximación a su valoración económica.


Hairov, Bari (2013): Трансформация логистического и маркетингового подходов. Published in: IX Осенняя конференция молодых ученых в новосибирском Академгородке: актуальные вопросы экономики и социологии: Сборник тезисов докладов. (2013): pp. 199-200.

Hameed, Irfan and Soomro, Yasir (2014): Consumer Buying Behaviour; A Factor of Compulsive Buying Prejudiced by Windowsill Placement. Published in: Advances in Life Sciences , Vol. 4, No. 3 (June 2014): pp. 151-155.

Harashima, Taiji (2017): The Mechanism behind Product Differentiation: An Economic Model.

Hartogh, Matthew (2007): The real thing: a profile of the coca cola company.

Hasan, Syed Akif and Subhani, Muhammad Imtiaz and Raheem, Saquib (2011): Measuring Customer Delight: A Model for Banking Industry. Published in: European Journal of Social Sciences , Vol. 22, No. 4 (2011): pp. 510-518.

Hasan, Syed Akif and Subhani, Muhammad Imtiaz (2011): Relationship between Various Employee Performance Recognition Techniques and Customer Satisfaction: Evidence from the Restaurant Industry of Pakistan. Forthcoming in: European Journal of Social Science

Hermosilla, Manuel and Gutierrez-Navratil, Fernanda and Prieto-Rodriguez, Juan (2017): Can Emerging Markets Tilt Global Product Design? Impacts of Chinese Colorism on Hollywood Castings.

Ho, Shu-Hsun and Putthiwanit, Chutinon and Lin, Chia-Yin (2011): May I continue or should I stop? the effects of regulatory focus and message framings on video game players’ self-control. Published in: International Journal of Business and Social Science , Vol. 2, No. 12 (22 June 2011): pp. 194-200.

Hollenbeck, Brett and Moorthy, Sridhar and Proserpio, Davide (2019): Advertising strategy in the presence of reviews: An empirical analysis.

Hollenbeck, Brett and Taylor, Wayne (2019): Leveraging Loyalty Programs Using Competitor Based Targeting.

Horowitz, Joel and Keane, Michael and Bolduc, Denis and Divakar, Suresh and Geweke, John and Gonul, Fusun and Hajivassiliou, Vassilis and Koppelman, Frank and Matzkin, Rosa and Rossi, Peter and Ruud, Paul (1994): Advances in Random Utility Models. Published in: Marketing Letters , Vol. 5:4, (1994): pp. 311-322.

Hussain, Riaz and Ali, Mazhar (2015): Effect of Store Atmosphere on Consumer Purchase Intention. Published in: "International Journal of Marketing Studies" , Vol. 7, No. 2 (28 March 2015): pp. 35-42.

Hussain, Syed Karamatullah and Riaz, Kashif and Kazi, Abdul Kabeer and Herani, Gobind M. (2008): Advertising Styles’ Impact on Attention in Pakistan. Published in: KASBIT Business Journal No. 1(1) (31 December 2008): pp. 28-35.


Ioan, Done and Ivana, Domazet (2011): Improving the quality of human resources by implementation of internal marketing. Published in: Research Monograph on The role of labour markets and human capital in the unstable environment

Iosub, Daniela and Andrei, Andreia Gabriela and Iacob, Amalasunta (2009): Patterns of social influence in social networking sites – a design perspective. Published in: Best practices and economic performance in management and marketing, Alexandru Ioan Cuza University Press, 2009, ISBN 978-973-703-519-6 , Vol. Procee, (November 2009): pp. 197-203.

Iqbal, Saira and Siddiqui, Dr. Danish Ahmed (2019): The impact of deceptive advertising on Customer loyalty: A case of Telecommunication industry in Karachi, Pakistan.

Islam, Jamal and Mohajan, Haradhan and Datta, Rajib (2012): Stress management policy analysis: a preventative approach. Published in: International Journal of Economics and Research , Vol. 3, No. 6 (31 December 2012): pp. 1-17.

Išoraitė, Margarita (2019): The Importance of Education in Peace Marketing. Published in: Integrated Journal of Business and Economics , Vol. 3, No. 1 : pp. 43-51.


Jaelani, Aan (2017): Event and festival in Cirebon: Review of shariah marketing mix.

Jaelani, Aan (2017): Event dan festival di Cirebon: Review bauran pemasaran syari’ah.

Jaelani, Ali Musthohir and Juhari, Juhari (2018): PENGARUH ATRIBUT PRODUK, PROMOSI DAN KESADARAN MEREK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA PCX. Published in: JEM Jurnal Ekonomi dan Manajemen , Vol. 4, No. 2 (December 2018): pp. 117-131.

Jalees, Tariq and Tariq, Huma and Zaman, Syed Imran and Alam Kazmi, Syed Hasnain (2015): Social Media in Virtual Marketing. Published in: Market Forces , Vol. 1, No. 10 (1 June 2015): pp. 15-32.

James, Waters (2015): Do vegetarian marketing campaigns promote a vegan diet?


Kaldasch, Joachim (2011): The product life cycle of durable goods. Published in: British Journal of Economics, Management & Trade , Vol. 2, No. 10 (11 September 2015): pp. 1-17.

Kaluzhsky, Mikhail (2006): Конкурентоспособность в маркетинге. Published in: Апрельские экономические чтения: Межвуз. Сб. науч. тр. No. 11 (2006): pp. 26-30.

Kaluzhsky, Mikhail (2011): Дропшиппинг – революционная форма продвижения товара в условиях мирового экономического кризиса. Published in: Менеджмент и маркетинг в инновационной экономике / Под ред. проф. А.И. Ковалёва. (2011): pp. 172-185.

Kaluzhsky, Mikhail (2011): Функционализация анализа рынка в маркетинге. Published in: Омский экономический форум: Материалы международной научно-практической конференции (2011): pp. 139-143.

Kaluzhsky, Mikhail (2012): Четыре вида продвижения товара в маркетинге.

Kaluzhsky, Mikhail (2012): Товарная политика в маркетинге.

Kaluzhsky, Mikhail (2010): Мировой экономический кризис и маркетинговая деятельность в России. Published in: Экономика. Организация производства. Предпринимательство. Инновации: Материалы Всероссийской научно-практической конференции. No. Омск: ОмГТУ, 2010. – С. 98-101. – ISBN 978-5-8149-0894-0. (2010): pp. 98-101.

Kaluzhsky, Mikhail (2011): Перспективные формы продвижения товаров в условиях мирового экономического кризиса. Published in: Организационно-управленческие аспекты экономического развития предприятий и регионов: Сборник научных трудов. No. Омск: ОмГТУ, 2011. – С. 30-35. – ISBN 978-5-8149-1069-1. (2011): pp. 30-35.

Kaluzhsky, Mikhail (2012): Концепция «4Р» и планирование маркетинга в кратком и ясном изложении.

Kannan, Srinivasan (2009): Tourism Marketing: A Service Marketing perspective.

Karim, Rashed al (2014): Users’ Perception of Internet Banking Service: An Evaluative Study of Private Commercial Banks in Bangladesh. Published in: Asian Academic Research Journal of Social Sciences & Humanities , Vol. 1, No. 29 (November 2014): pp. 308-321.

Keane, Michael (1997): Current Issues in Discrete Choice Modeling. Published in: Marketing Letters , Vol. 8:3, (1997): pp. 307-322.

Keane, Michael (2004): Modeling Health Insurance Choices in “Competitive” Markets.

Keating, Byron W. and Coltman, Tim (2008): Marketing and the law: defending single color trademarks. Published in: Journal of the Academy of Marketing Science , Vol. 37, No. 3 (2009): pp. 375-380.

Kebede, Yohannes (1992): Causality and Efficiency in the Coffee Futures Market. Published in: Journal of International Food & Agribusiness Marketing , Vol. 5, No. 1 (1993): pp. 55-71.

Khalid, Muneeba and Siddiqui, Dr.Danish Ahmed (2018): Impact of celebrity endorsement on consumer buying behavior towards beauty soap in Karachi city.

Khan, Abdullah and Ahmed, Shariq and Paul, Sameer and Alam Kazmi, Syed Hasnain (2017): Factors Affecting Employee Motivation Towards Employee Performance: A Study on Banking Industry of Pakistan. Published in: Proceedings of the Eleventh International Conference on Management Science and Engineering Management , Vol. 1, No. 11 (29 July 2017): pp. 615-625.

Khan, Amber Yamin and Karim, Emadul and Abbas, Omair (2016): Identifying the Factors affecting the customer’s Buying Behavior: A case study of Men’s cosmetic Market in Karachi, Pakistan. Published in: Journal of Business Strategies , Vol. 10, No. 1 (30 June 2016): pp. 147-156.

Khan, Kamran and Hameed, Irfan (2017): The mediation of customer satisfaction and moderation of Price: Evidence from the generation Y users of cell phones. Published in: KASBIT Business Journal , Vol. 10, (2017): pp. 21-56.

Khan, Reza Ahmed/Md. (2012): A proven model for achieving localized food security and farmers benefit protection.

Khan, Sana Akbar and Qureshi, Salman Ali and Hunjra, Ahmed Imran (2014): CRM Implementation: A Descriptive Study of the Service Industry in Pakistan. Published in: World Applied Sciences Journal , Vol. 30, No. 3 : pp. 355-361.

Kharchenko, Alina (2016): Ребрендинг, как одна из стратегий маркетинга.

Kharchenko, Alina (2016): Ребрендинг, как одна из стратегий маркетинга.

Khim Yong, Goh and Kai-Lung, Hui and I.P.L., Png (2008): Social Interaction, Observational Learning, and Privacy: the "Do Not Call" Registry.

Kornienko, Nikita (2014): Привлечение клиентов при помощи контекстной рекламы.

Koshcheeva, Angelina (2017): Маркетинговые преимущества продвижения товаров при помощи технологии «гивэвей».

Kozmenko, Serhiy and Vasil’yeva, Tetyana and Leonov, Serhiy (2010): The structuring of components of the net domestic product according to the innovation criterion. Published in: Innovative Marketing , Vol. 6, No. 4 (27 December 2010): pp. 30-41.

Krickhahn, Thomas (1993): Lobbyismus und Mittelstand: Zur Identifikation der Interessenverbände des Mittelstands in der Bundesrepublik Deutschland.

Kriz, Anton and Keating, Byron W. (2010): Business relationships in China: Lessons about deep trust. Published in: Asia Pacific Business Review , Vol. 16, No. 3 (22 July 2010): pp. 299-318.


Lee, Chia-Lin and Decker, Reinhold (2008): A systematic analysis of the preference change in co-branding.

Leitão, João (2007): The Taylor Effect on the Performances of the Red Devils’ Football Brand.

Leitão, João and Silva, Maria José (2007): CSR and Social Marketing: What is the desired role for Universities in fostering Public Policies?

Levy, Daniel (2007): Discussion of "Inflation and Relative Price Asymmetry" by Ratfai, A.

Levy, Daniel (2013): Discussion of "Local News Online: Aggregators, Geo-Targeting and the Market for Local News" by George, L. and C. Hogendorn.

Levy, Daniel (2007): Discussion of "Lumpy Price Adjustments: A Microeconometric Analysis" by Dhyne, et al. (2007).

Levy, Daniel (2004): Discussion of "The Pricing Behavior of Firms in the Euro Area: New Survey Evidence," by Fabiani, S., et al. (2004).

Levy, Daniel and Chen, Haipeng (Allan) and Ray, Sourav and Bergen, Mark (2006): Asymmetric Price Adjustment in the Small.

Levy, Daniel and Müller, Georg and Chen, Haipeng (Allan) and Bergen, Mark and Dutta, Shantanu (2008): Holiday Price Rigidity and Cost of Price Adjustment.

Levy, Daniel and Snir, Avichai and Gotler, Alex and Chen, Haipeng (Allan) (2019): Not all price endings are created equal: Price points and asymmetric price rigidity. Forthcoming in: Journal of Monetary Economics No. forthcoming

Levy, Daniel and Young, Andrew (2004): The Real Thing: Nominal Price Rigidity of the Nickel Coke, 1886–1959. Published in: Journal of Money, Credit and Banking , Vol. Volume, No. Issue No. 4 (August 2004): pp. 765-799.

Li, Zhen and Yada, Katsutoshi and Zennyo, Yusuke (2019): Duration of Price Promotion and Retail Profit: An In-depth Study Based on Point-of-Sale Data. Forthcoming in:

Liang, Pinghan (2013): Exit and voice: a game-theoretic analysis of customer complaint management. Forthcoming in: Pacific Economic Review , Vol. 13, No. 3 (July 2013)


MITEWU KABAMBA, Alex (2019): Modeling and Analysis of Queuing Systems in Banks: (A Case Study of Banque Commerciale du Congo-BCDC/Mbujimayi).

Mailu, S.K (2010): 'Mavenism' and 'innovativeness' among small ruminant keepers in Kenys'a Isiolo and Marsabit Districts.

Mailu, Stephen and Rutto, Jamin and Njuguna, Esther (2011): Mavens and their potential role in the diffusion of marketing information.

Makosana, Musa (2014): Customers’ adoption of electronic banking: An investigation on the commercial banking industry in Zimbabwe. Published in: International Journal of Economics, Commerce and Management United Kingdom , Vol. Vol. I, No. Issue 7 (15 July 2014)

Malhotra, Deepika (2015): Social paradigms of the digital marketing- an Indian perspective of Social Media Marketing. Published in: Munich University Library (2 September 2015)

Malik, Saif Ullah (2012): Customer Satisfaction, Perceived Service Quality and Mediating Role of Perceived Value. Published in: International Journal of Marketing Studies , Vol. Vol. 4, No. No. 1 (1 February 2012): pp. 68-76.

Mansfield, Charlie (2017): Travel Writing in Place Branding - A Case Study on Nantes. Published in: Journal of Tourism, Heritage & Services Marketing , Vol. 3, No. 2 (31 December 2017): pp. 1-7.

Marchini, Andrea and Diotallevi, Francesco and Angiolini, Gianluca and Pampanini, Rossella (2012): LA GESTIONE DELLO SCAFFALE OLI NELLA MODERNA DISTRIBUZIONE: LE POTENZIALITA’ DEL VISUAL MARKETING PER IL POSIZIONAMENTO A SCAFFALE. Forthcoming in: Italus Hortus No. ISSN: 1127-3496 (2012)

Matei, Ani and Matei, Lucica (2011): Knowledge marketing and development in the new knowledge-based economy. Published in: , Vol. 10th I, (10 August 2011)

Matei, Ani and Tuca, Mihaela (2011): Corporate Social Responsibility on the International Area.Present Developments in Romania and Bulgaria.

Matei, Ani and Dogaru, Tatiana-Camelia (2012): Community-based Social Marketing, Additional Instrument of Traditional Public Policies’ Instruments: Case study – Controlling Air Pollution in Romania. Published in: Proceedings IAPNM , Vol. CD, No. Mykolas Romeris University Press, ISBN 978-9955-19-437-8 (2012)

Matei, Lucica and Dinu, Teodora (2010): Proceedings“Regulation and Best Practices in Public and Nonprofit Marketing”. Published in: (1 August 2010): pp. 1-661.

Matei, Lucica and Matei, Ani (2010): Behaviour and action:citizens vs.public services. Published in: Proceedings 9-th International Congress of the International Association on Public and Nonprofit Marketing,Matei,L.,Dinu,T.(eds),2010,"Regulation and Best Practices in Public and Nonprofit Marketing" Bucharest,NSPSPA. (12 June 2010): pp. 206-218.

Matei, Lucica and Matei, Ani (2011): European regulation of the market of services and national transposition. Published in: , Vol. 10th I, (15 July 2011)

Medvedev, Evgeny (2016): Обмен маркетологами как фактор успеха российских предприятий на мировом рынке.

Menon, Sudha Venu (2008): Political Marketing: A Conceptual framework.

Mensah, Ishmael and Dei Mensah, Rebecca (2018): Effects of Service Quality and Customer Satisfaction on Repurchase Intention in Restaurants on University of Cape Coast Campus. Published in: Journal of Tourism, Heritage & Services Marketing , Vol. 4, No. 1 (15 May 2018): pp. 27-36.

Metali, Dr (2016): اتجاهات المستهلكين الجزائريين نحو التسوق عبر الانترنت: دراسة ميدانية. Published in: Journal of Economic and Financial Studies , Vol. Vol 6, No. 2352 - 9822 (December 2016): pp. 81-104.

Miklos-Thal, Jeanine (2008): Linking Reputations through Umbrella Branding.

Minten, Bart and Reardon, Thomas and Singh, K.M. and Sutradhar, Rajib (2010): The benefit of cold storages: Evidence from Bihar.

Minten, Bart and Reardon, Thomas and Singh, K.M. and Sutradhar, Rajib (2011): The potato value chain in Bihar: An assessment and policy implications.

Minten, Bart and Singh, K.M. and Sutradhar, Rajib (2011): Branding in food retail of high value crops in Asia: Case of Makhana from Bihar (India).

Minten, Bart and Singh, K.M. and Sutradhar, Rajib (2011): Branding in food retail of high value crops in Asia: Case of Makhana from Bihar (India).

Minten, Bart and Singh, K.M. and Sutradhar, Rajib (2010): The makhana value chain and the fast emergence of branding in food retail: Evidence from Bihar (India).

Minten, Bart and Singh, K.M. and Sutradhar, Rajib (2011): The rapid emergence of branding in food retail in Asia: Insights from Bihar (India).

Mohajan, Haradhan (2011): Aspects of green marketing: a prospect for Bangladesh. Published in: International Journal of Economics and Research , Vol. 3, No. 3 (10 June 2012): pp. 1-11.

Mohajan, Haradhan (2011): Green marketing is a sustainable marketing system in the twenty first century. Published in: International Journal of Management and Transformation , Vol. 6, No. 2 (31 December 2012): pp. 23-39.

Moisescu, Ovidiu I. (2006): A Conceptual Analysis of Brand Loyalty As Core Dimension of Brand Equity. Published in: Competitiveness and Stability in the Knowledge-Based Economy No. International conference proceedings, Craiova, ROMANIA (2006): pp. 1128-1136.

Moisescu, Ovidiu Ioan (2006): Aspects regarding rebranding strategies - A conceptual and practical approach. Published in: The Proceedings of the International Conference „Economy and Transformation Management” (2006): pp. 719-728.

Moisescu, Ovidiu Ioan (2005): Some aspects regarding brand extension. Published in: The Proceedings of the International Conference „The Impact of European Integration on the National Economy” (2005): pp. 203-211.

Moisescu, Ovidiu Ioan (2005): The concept of brand equity - A comparative approach. Published in: The Proceedings of the International Conference „The Impact of European Integration on the National Economy” (2005): pp. 212-220.

Moisescu, Ovidiu Ioan (2007): A conceptual analysis of brand evaluation. Published in: The Proceedings of the International Conference „Competitiveness and European Integration” (2007): pp. 93-98.

Moisescu, Ovidiu-Ioan (2014): Assessing Customer Loyalty: A Literature Review. Published in: Proceedings of the Multidisciplinary Academic Conference on Economics, Management and Marketing in Prague (MAC-EMM) (December 2014)

Moisescu, Ovidiu-Ioan (2014): A Survey-Based Analysis Regarding CSR Practices in the Romanian Tourism Distribution Sector.

Moisescu, Ovidiu-Ioan (2014): A Website-Based Analysis Regarding CSR Practices of the Top Romanian Travel Agencies.

Morone, Andrea and Nemore, Francesco and Schirone, Dario Antonio (2018): Sales impact of servicescape's emotional and rational stimuli: a survey study.

Morone, Andrea and Nemore, Francesco and Schirone, Dario Antonio (2018): Sales impact of servicescape's rational stimuli: a natural experiment.

Moslehpour, Massoud and Lin, Yi Hsin and Nguyen, Thi Le Huyen (2017): Top purchase intention priorities of Vietnamese LCC passengers: Expectations and satisfaction. Published in: Top purchase intention priorities of Vietnamese LCC passengers No. Expectations and satisfaction

Mulaj, Isa (2015): What Marketing Strategy for Sacred Geometry Discoveries to Make Archaeotourism Work?

Musso, Fabio (2000): Economie distrettuali e canali di distribuzione all’estero. Varietà di percorsi delle imprese pesaresi del mobile. Published in: (2000): pp. 1-138.

Musso, Fabio (2012): Guest Editorial Preface. Special Issue on Retailer-Consumer Relationships. Published in: International Journal of Applied Behavioural Economics (IJABE) , Vol. 1, No. 4 (2012): pp. 1-4.

Musso, Fabio (2014): Lo sviluppo dei mercati esteri. Published in: Tunisini A., Pencarelli T., Ferrucci L. (eds) Economia e management delle imprese, Hoepli, Milano, pp. 392-411, ISBN 978-88-203-6308-6. : pp. 392-411.

Musso, Fabio (1996): Potere e stabilità nei rapporti di fornitura della grande distribuzione britannica. Published in: Economia e Diritto del Terziario No. 3 (1996): pp. 971-1011.

Musso, Fabio (1999): Relazioni di canale e strategie di acquisto delle imprese commerciali. Potere e stabilità nella grande distribuzione britannica. Published in: (1999): pp. 1-242.

Musso, Fabio and Francioni, Barbara (2009): Foreign markets entry mode decision for SMEs. Key factors and role of industrial districts.

Musso, Fabio and Francioni, Barbara (2012): How Do Smaller Firms Select Foreign Markets? Published in: International Journal of Marketing Studies , Vol. 4, No. 6 (2012): pp. 44-53.


Nakkeeran, Senthil kumar and Arockiasamy, Arulraj (2009): Role of placement in determination of service quality measurement of higher education in India. Published in: International Journal of Management Research and Technology , Vol. 3, No. 1 (31 June 2009): pp. 293-307.

Naveed, Tahir and Akhtar, Irum and Cheema, Khaliq Ur Rehman (2012): The Impact of Innovation on Customer Satisfaction and Brand loyalty: A Study of the Students of Faisalabad. Published in: International Journal of Management & Organizational Studies , Vol. 2, No. 2 (June 2013): pp. 62-68.

Nedobity, Wolfgang (2006): Econymic Information Design.

Niros, Meletios and Pollalis, Yannis and Niros, Angelica (2017): Effective marketing of mobile telecom services through brand personality: Empirical evidence from Greece.

Niros, Meletios and Samanta, Irene and Pollalis, Yannis and Niros, Angelica (2019): Antecedents and Effects of App-user Satisfaction: Empirical Evidence from Greece.

Nistorescu, Tudor and Puiu, Silvia (2009): Marketing strategies used in crisis - study case. Published in: Analele Universitatii din Craiova , Vol. 1, No. 37 (2009) (1 October 2009): 05-12.

Nizar, Muhammad Afdi (1999): OPTIMALISASI FUNGSI LELANG SEBAGAI SKEMA PENJUALAN YANG EFEKTIF. Published in: USAHAWAN , Vol. XXVIII, No. 01 (January 1999): pp. 30-36.


Ofori, Eunice (2009): Branding Ghana.

Oliveira, Eduardo (2013): The digital complexity in destination branding: the case of Portugal as tourism destination.

Omar, Emi Normalina and Jaafar, Harlina Suzana and Osman, Muhamad Rahimi and Nasruddin, Faisol (2013): Halalan Toyyiban Supply Chain The New Insights in Sustainable Supply Chain Management. Published in: The 5th International Conference on Logistics and Transport 2013 (ICLT2013) (5 November 2013): p. 137.

Ong, David (2008): Fishy Gifts: Bribing with Shame and Guilt.


Parpandel, Denisa Elena and Stanciulescu, Cecilia Gabriela and Rizea, Ionela Carmen (2009): Strategiile de patrundere pe pietele externe si importanta managementului bazat pe cunostinte in conditiile actualei crize economice globale.

Pashchenko, Margarita (2017): Факторы конкурентоспособности предприятия в концепции М.Портера.

Peschel, Anne and Grebitus, Carola and Steiner, Bodo and Veeman, Michele (2016): How does consumer knowledge affect environmentally sustainable choices? Evidence from a cross-country latent class analysis of food labels. Forthcoming in: Appetite (2016)

Pillai, K R and Hamid, Hana and Rajan, Remya and Vijay, Shiji and Babu, Febina (2008): How Fragrant are perfumes? A Micro Perspective from Middle East.

Pillai, Rajasekharan and Babu, Febina and Hameed, Hana and Rajan, Remya and Vijay, Shiji (2009): How Fragrant are perfumes? A Micro Perspective from Middle East.

Pillai, Rajasekharan and Iqbal, Azmiya and Umer, Habiba and Maqbool, Aisha and Sunil, Namrata (2011): Design, effectiveness and role of visual merchandising in creating customer appeal.

Pillai, Rajasekharan and Rajan, Jainey S. and Variyamveettil, Sunitha and Mathew, Dhanu E. and Nath, Subodh S. (2011): Group Norms and Consumer Behaviour.

Pillai, Rajasekharan and Rao, M S and Thampy, Jaik and Peter, Jerrin (2011): Customer driven marketing strategy of LIC international in Bahrain: a product specific study.

Pinachyan, Varsenik (2016): Фримиум, как один из способов продвижения товара или услуги в рыночных условиях.

Pires Gonçalves, Ricardo (2008): Consumer Behavior: Product Characteristics and Quality Perception.

Pirouz, Dante (2004): The Neuroscience of Consumer Decision-Making.

Piya, Luni and Maharjan, Keshav Lall and Joshi, Niraj Prakash and Dangol, Dharma Raj (2011): Collection and marketing of non-timber forest products by the Chepang community in Chitwan district of Nepal. Published in: The Journal of Agriculture and Environment , Vol. 12, (2011): pp. 10-21.

Preikschas, Michael W. and Cabanelas, Pablo and Rüdiger, Klaus and Lampón, Jesús F. (2014): Value Co-creation, Dynamic Capabilities and Customer Retention in Industrial Markets.

Putthiwanit, Chutinon and Ho, Shu-Hsun (2011): Buyer success and failure in bargaining and its consequences. Published in: Australian Journal of Business and Management Research , Vol. 1, No. 5 (10 September 2011): pp. 83-92.

Putthiwanit, Chutinon and Vogler, Denis Marcel and Zhu, Jingling and Kincart, Andrew (2011): Exploring consumer’s insights in a unique Thai language course characteristics: the application of conjoint analysis technique. Published in: International Journal of Humanities and Social Science , Vol. 1, No. 11 (31 July 2011): pp. 107-114.

Pérez Mantecón, María and Barajas, Angel (2010): Coyuntura económica y variación en la valoración financiera de una marca.


Radu, Emilia (2018): Influența surselor de informare asupra comportamentului consumatorului.

Radu, Raluca Nicoleta (2006): Strategii de diferentiere pentru produsele de presa generaliste. Published in: Revista Romana de Jurnalism si Comunicare/ Romanian Journal of Journalism and Communication , Vol. 1, No. 2-3 (2006): pp. 75-82.

Rahardja, Christina and Anandya, Dudi (2010): Experiential marketing, customer satisfaction, behavioral intention: timezone game center surabaya. Published in: Proceedings the first international conference business and economics , Vol. April, No. 1 (15 April 2010): pp. 1-6.

Ramme, Iris and Heimann, Ruth (2015): Green packaging from a company’s perspective: Determining factors for packaging solutions in the German fruit juice industry.

Raposo, Mário and Alves, Helena (2007): A model of university choice: an exploratory approach.

Raza, Ali and Karim, Emadul and abbas, omair and Sultan, Prof. Dr. Shair and Hasan, Syed Waqarul (2013): Effect of Branded Components on Consumer Perception of Quality and Brand Preference.

Revilla Hernández, Mercedes and Santana Talavera, Agustín and Parra López, Eduardo (2016): Effects of co-creation in a tourism destination brand image through twitter. Published in: Journal of Tourism, Heritage & Services Marketing , Vol. 2, No. 2 (12 December 2016): pp. 3-10.

Riaz, Kashif and Hussainy, Syed Karamatullah and Khalil, Hamza and Herani, Gobind M. (2008): Factors Influencing Students' Learning at KASB Institute of Technology. Published in: KASBIT Business Journal No. 1(1) (31 December 2008): pp. 61-74.

Ringle, Christian M. (2006): Segmentation for path models and unobserved heterogeneity: The finite mixture partial least squares approach. Published in: University of Hamburg: Research Papers on Marketing and Retailing No. 35 (November 2006)

Rodrigues, Flávio and Souza, Victória and Leitão, João (2009): Strategic Coopetition of Global Brands: A Game Theory Approach to ‘Nike + iPod Sport Kit’ Co-branding.


Salehudin, Imam (2009): Halal Literacy: A Concept Exploration and Measurement Validation. Published in: ASEAN Marketing Journal , Vol. 2, No. 1 (June 2010): pp. 1-12.

Salehudin, Imam (2010): Perceived Purchase Risk in the Technological Goods Purchase Context: An Instrument Development and Validation. Published in: International Journal of Research in Commerce, IT & Management , Vol. 2, No. 1 (31 January 2012): pp. 41-48.

Salehudin, Imam and Luthfi, Bagus Adi (2010): Marketing impact of halal labeling toward Indonesian muslim consumer’s behavioral intention. Published in: ASEAN Marketing Journal , Vol. 3, No. 1 (June 2011): pp. 35-43.

Savvides, Savvakis C. (2000): Market Analysis and Competitiveness in Project Appraisal.

Senderski, Marcin (2014): Concrete roads in Poland: The case for selling non-mainstream infrastructure technologies. Published in: Proceedings from 12th International Symposium on Concrete Roads (23 September 2014)

Sergio, Brasini and Marzia, Freo and Giorgio, Tassinari (2008): An analysis of the role of liking on the memorial response to advertising.

Shafiq, Yasir and Shafique, Imran and Din, Muhammad Saadat and Cheema, Khaliq Ur Rehman (2013): Impact of Service quality on customer satisfaction: a study of hotel industry of Faisalabad, Pakistan. Published in: International Journal of Management & Organizational Studies , Vol. 1, No. 2 (March 2013): pp. 55-59.

Siddique, Muhammad and Hayat, Khizer and Akbar, Irfan and Cheema, Khaliq Ur Rehman (2013): Impediments Of Green Marketing In Pakistan. Published in: International Journal of Management & Organizational Studies , Vol. 1, No. 2 (March 2013): pp. 22-27.

Sidorchuk, Roman (2008): Особенности маркетинга малого бизнеса в мясной индустрии. Published in: Мясная индустрия. (Meat industry). , Vol. 1, No. 2009 (January 2009): pp. 12-15.

Sidorchuk, Roman (2009): Предпринимательство и маркетинг. Published in: Вестник Российской экономической академии им. Г.В. Плеханова (Journal Russian Economical Plehanov's Academy) ISSN 815-834X , Vol. 4(29), No. 2009 (7 June 2009): pp. 75-82.

Sidorchuk, Roman (2008): Некоторые проблемы малого бизнеса. Published in: ЭКО (All-Russia Economic Journal) , Vol. 1(415), No. 2009 (23 December 2008): pp. 174-187.

Sidorchuk, Roman (2008): Маркетинговый аспект формирования оптимального промышленного ассортимента товара для малого бизнеса. Published in: Маркетинг в России и за рубежом (Marketing in Russia and abroad) , Vol. 1, No. 2009 (8 January 2009): pp. 72-81.

Silvio John, Camilleri and Gail, Grech (2017): The Relevance of Age Categories in explaining Internet Banking Adoption Rates and Customers' Attitudes towards the Service. Published in: Journal of Applied Finance & Banking , Vol. 7(2), No. 7(2) : pp. 29-47.

Singh, K.M. and Singh, R.K.P. and Jha, A.K. and Kumar, Abhay and Kumar, Anjani and Meena, M.S. (2013): Feed and Fodder Value Chains in Bihar: Some Empirical Evidences.

Situngkir, Hokky (2006): Advertising in Duopoly Market. Published in: Working Paper BFI No. WPG2006 (10 November 2006)

Snir, Avichai and Levy, Daniel (2011): Shrinking Goods and Sticky Prices: Theory and Evidence.

Snir, Avichai and Levy, Daniel and Chen, Haipeng (Allan) (2017): End of 9-Endings, Price Recall, and Price Perceptions. Forthcoming in: Economics Letters No. Forthcoming

Snir, Avichai and Levy, Daniel and Gotler, Alex and Chen, Haipeng (Allan) (2012): Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity.

Sobolevsky, Alexandr (2015): Реклама в мобильных приложениях.

Soomro, Yasir and Abbas, Sana and Hameed, Irfan and Shakoor, Rehan (2013): Consumer evaluation of brand extension: Pakistani Context. Published in: African Journal of Business Management , Vol. 7, No. 35 (September 2013): pp. 3643-3655.

Soomro, Yasir and Hameed, Irfan and Butt, Atif and Shakoor, Rehan (2012): Significance of Internet Marketing in Promoting Consumer Goods in Subcontinent. Published in: International Journal of Humanities and Social Science , Vol. 13, No. 2 (2012): pp. 213-217.

Soomro, Yasir and Hameed, Irfan and Hameed, Imran (2012): A Functional Approach to Understand Consumer Behavior while Selecting Coffee Parlor. Published in: American Journal of Scientific Research , Vol. 80, (20 November 2012): pp. 138-148.

Soproni, Luminita (2006): Cross-border Identity in Building a Regional Brand: the Northern Transylvania Region. Published in: Mircea Brie, Gabor Kozma, Eurolimes, Oradea University Press , Vol. 2, No. Autumn 2006 (From Smaller to Greater Europe: Border Identitary Testimonies) (2006): pp. 54-63.

Soproni, Luminita (2011): The world economic crisis – key moment for redefining the borders of financial communication. Published in: Luminiţa Şoproni, George Tsourvakas and Klára Czimre, Eurolimes, Oradea-Debrecen , Vol. 12, No. Autumn 2011, Communication and European Frontiers (2011): pp. 133-147.

Soproni, Luminita and Stoica, Alina and Drinda, Roxana (2009): Placing Romania in the European and International Market: The Role of Image in building a Nation Identity. Published in: Luminita Soproni, Ioan Horga (eds.), Media and European Diversity/ Médias et Diversité Européenne, Bruxelles: Bruylant, 2012 , Vol. 8, No. Collection Voisinages Europeens (May 2012): pp. 239-254.

Sorizo, Reena Beth and Densing, Filjhon and Tura, Regine and Balacy, Garnette Mae (2016): Characterizing Life Insurance Marketing: Clients' Perspectives.

Sotiriadis, Marios and Shen, Shiwei (2017): The contribution of partnership and branding to destination management in a globalized context: The case of the UNWTO Silk Road Programme. Published in: Journal of Tourism, Heritage & Services Marketing , Vol. 3, No. 2 (31 December 2017): pp. 8-16.

Starzyczná, Halina (2009): Spotřební družstevnictví a jeho pozice ve vnitřním obchodě ČR po roce 1989.

Subhani, Muhammad Imtiaz and Hasan, Syed Akif and Osman, Ms. Amber (2012): Consumers recall and recognition for brand symbols. Published in: Science Series Data Report (2012)

Subhani, Muhammad Imtiaz and Hasan, Syed Akif and Osman, Ms. Amber (2012): Do consumers buy bread and diamond with the same attachment? Published in: Science Series Data Report , Vol. 4, No. 2 (2012): pp. 42-49.

Subhani, Muhammad Imtiaz and Osman, Ms. Amber (2011): A study on the association between brand awareness and consumer/brand loyalty for the packaged milk industry in Pakistan. Published in: South Asian Journal of Management Sciences , Vol. 5, No. 1 (2011): pp. 11-23.

Subhani, Muhammad Imtiaz and Osman, Ms.Amber (2009): A Study On The Association Between Brand Awareness And Consumer/Brand Loyalty For The Packaged Milk Industry In Pakistan.

Suchánek, Petr (2008): E-business Development Key Areas. Published in: 5-th International Symposium on Business Administration (2008): pp. 537-543.

Sucháček, Jan (2008): Territorial marketing in the Czech Republic: a trial – and – error process.

Sugito, Sugito and Lubis, Arlina Nurbaity and Rini, Endang Sulistya and Absah, Yeni (2018): Influence of reference group indicators to the image of modern retail (case in Indonesia). Published in: JUNIOR SCIENTIFIC RESEARCHER , Vol. 4, No. 2 (November 2018): pp. 67-79.

Syahputra, S (2018): Impact Of Sales Management Control Strategy On Sales Perfomance In Life Insurance Sector.

Syed Akbar, Suleman and Azam, Rehan and Muhammad, Danish (2012): Advertising value of mobile marketing through acceptance among youth in Karachi.


Theofanides, Faidon and Makri, Vasiliki and Mavroeidis, Vasileios and Iliopoulos, Dimitrios (2011): Profiling student smokers:a behavioral approach. Published in: MIBES Transactions, , Vol. 5, No. 2 (2011): pp. 136-157.


Ukaj, Fatos (2010): Marketing Concept as a Tool for Development of Tourism in Kosovo.


Vasiliu, Codrin Dinu and Bruma, Ioan Sebastian (2017): The discursive brand analysis of the accommodation units from the touristic basin of Sucevița (Bukovina Region, Romania). Published in: "Agrarian Economy and Rural Development - Realities and Perspectives for Romania" , Vol. 8, No. ISSN 2285-6803, ISSN-L 2285-6803 (16 November 2017): pp. 236-242.

Volpato, Giuseppe and Stocchetti, Andrea (2008): Managing product life-cycle in the auto industry: evaluating carmakers effectiveness.

Volpato, Giuseppe and Stocchetti, Andrea (2009): Old and new approaches to marketing. The quest of their epistemological roots. Published in: The proceedings of 10th International Conference Marketing Trends (January 2009)

Volpato, Giuseppe and Stocchetti, Andrea (2006): Product-line variety and innovation along product life-cycle in car market: are carmakers’ policies really effective?

van der Hoek, M. Peter and Chong, Yen Yee (1996): FOCUSING THE BALTIC AGRICULTURAL SECTOR TOWARDS THE NEW CONSUMER: ESTONIA'S CASE. Published in: Journal of Baltic Studies , Vol. 27, No. 3 (1996): pp. 229-240.


Wach, Krzysztof (2007): Chłonność rynku lokalnego a rozwój małych i średnich przedsiębiorstw w świetle badań empirycznych. Published in: Handel Wewnętrzny (ISSN 0438-5403) , Vol. 53, No. 1(306) (2007): pp. 53-57.

Wach, Krzysztof (2011): Managing international business: case of Poland (chapter 4). Published in: E.Horská et al., European Studies on Intercultural Dimension of International Business: Marketing and Managerial Consequences, Slovak University of Agriculture Publishing, Nitra 2011 No. ISBN 978-80-552-0530-4 (2011): pp. 78-94.

Wakamatsu, Hiroki and Miyata, Tsutom and Kamiyama, Ryutaro (2016): An Analysis of Introducing Unspawned Oysters in Japan Using a Contingent Valuation Method and Analytic Hierarchy Process.

Ward, David and Chiari, Claudia (2008): Keeping Luxury Inaccessible.

Widodo, Tri (2017): Multi-product and Multi-region Marketing.

Wieland, Thomas (2014): Räumliches Einkaufsverhalten und Standortpolitik im Einzelhandel unter Berücksichtigung von Agglomerationseffekten: Theoretische Erklärungsansätze, modellanalytische Zugänge und eine empirisch-ökonometrische Marktgebietsanalyse anhand eines Fallbeispiels aus dem ländlichen Raum Ostwestfalens/Südniedersachsens. Published in: (22 October 2014)

Wijiharjono, Nuryadi (2017): Kajian perkembangan penelitian pemasaran film. Published in: AGREGAT: Jurnal Ekonomi dan Bisnis , Vol. 1, No. 2 (September 2017): pp. 247-271.

Wright, Malcolm (2008): A new theorem for optimizing the advertising budget.


Yan, Wei and Li, Youwei and Wu, Ying and Palmer, Mark (2016): A rising e-channel tide lifts all boats? The impact of manufacturer multi-channel encroachment on traditional selling and leasing.

Young, Andrew and Levy, Daniel (2013): Explicit Evidence of an Implicit Contract. Forthcoming in: Journal of Law, Economics & Organization (Forthcoming)

Yuksekbilgili, Zeki (2018): Sport eFANgelism Demographics. Published in: International Journal of Advanced Multidisciplinary Research and Review, , Vol. 9, No. 6 (2018): pp. 40-46.

Yunus, NKY (2012): The Relationship between Internal Satisfaction and External Satisfaction amongst Hotel Customers in Malaysia. Published in: International Journal of Economics Business and Management Studies , Vol. 1, No. 1 (2012): pp. 22-29.

Yüksekbilgili, Zeki (2014): The Use of Guerilla Marketing In SMEs. Published in: International Journal of Advanced Multidisciplinary Research and Review , Vol. 2, No. 2 (2014): pp. 2-7.


Zagorsek, Branislav (2011): Využitie informačných technológií pri strategickom rozhodovaní. Published in: Ekonomika, financie a manažment podniku V. (3 November 2011): pp. 1-7.

Zarzecki, Marcin and Klimczuk-Kochańska, Magdalena and Wiśniewski, Rafał and Jaroszek, Karolina and Puchalska, Katarzyna and Turkowski, Karol (2010): Raport końcowy z badania marketingowego ex-ante w ramach realizacji Programu Promocji Polski Wschodniej działania I.4, Komponent Promocja i Priorytetu Programu Operacyjnego Rozwój Polski Wschodniej. Published in: (2010)

This list was generated on Thu Apr 18 00:39:47 2019 CEST.
MPRA is a RePEc service hosted by
the Munich University Library in Germany.