Munich Personal RePEc Archive

Items where Subject is "M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising > M31 - Marketing"

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Number of items at this level: 259.


Abdur Raheem, Syed and Akber, Fahad and Hashmi, Umair (2013): Aspects and Importance of Digital Media in Pakistan.

Abideen, Zain Ul and Salaria, Rashid M. (2009): Effects of television advertising on children: with special reference to pakistani urban children.

Abramovich, Albina (2016): Ценообразование жилой недвижимости в г. Омске. Published in: NovaInfo , Vol. 4, No. 45-1 (4 May 2016)

Afzal, Sarwat (2009): Marketing Capability, Strategy and Business Performance in Emerging Markets of Pakistan. Published in: IUB Journal of Social Sciences and Humanities , Vol. 7, No. 2 (November 2009): pp. 88-102.

Ahmed, Jubayer (2015): You Are What You Consume. Published in: Global Disclosure of Economics and Business , Vol. 4, No. 1 (May 2015): pp. 21-32.

Ahmed, Muhammad Bilal and Wasey, Ejaz and Jhanndir, Saif Ullah (2012): Impact Of Employee Motivation On Customer Satisfaction: Study Of Airline Industry In Pakistan. Published in: Interdisciplinary Journal Of Contemporary Research In Business , Vol. VOL 4,, No. NO 6 (1 October 2012): pp. 532-539.

Alam Kazmi, Syed Hasnain (2015): Brand the Pricing: Critical Critique. Published in: International Journal of Marketing Studies , Vol. 7, No. 3 (1 June 2015): pp. 125-128.

Alam Kazmi, Syed Hasnain (2015): Developments in Promotion Strategies Review on Psychological Streams of Consumers. Published in: International Journal of Marketing Studies , Vol. 7, No. 3 (31 May 2015): pp. 129-138.

Ale Ebrahim, Nader and Fattahi, Hamaid Ali and Golnam, Arash (2008): Virtual marketing in virtual enterprises. Published in: In: 2nd International Marketing Management conference, Tehran, Iran. pp. 1-12. (22 January 2008): pp. 1-12.

Amroush, Fadi (2009): استخدام تقنيات الذكاء الصنعي لاختيار أمثل نظام إداة علاقات مع الزبائن ملائم لاحتياجات شركة ما. Published in: Master thesis - Faculity of electrical Engineering - No. Computer enfineering DPT

Amroush, Fadi (2008): استخدام الجولات الافتراضية في التعريف عن الآثار. Published in: SCS Symposium on using Informatics in Tourism and Antiquities

Amroush, Fadi and Alkhoder, A.Baderddeen (2009): بناء نظام تقييمي للبرمجيات باستخدام تقنيات الاستدلال على الحالات السابقة CBR. Published in: Res. J. of Aleppo Univ. Engineering Science Series No. 62 (2009)

Amroush, Fadi and Alkhoder, A.Baderddeen and Yusef, Talal (2008): Moving to E-CRM in Arab world to increase profit, AqsaCRM a case study of Building an Arabic E-CRM. Published in: 1st International Engineering Sciences Conference IESC’08 No. 1 (2 November 2008)

Amroush, Fadi and Baderddeen, Alkhoder and Yusef, Talal (2008): Using Artificial intelligence to select the optimal E-CRM Based business needs. Published in: International Engineering Sciences Conference IESC’08 No. 1st (2 November 0002)

Anderson, Edward and Coltman, Tim and Devinney, Timothy M. and Keating, Byron W. (2010): What Drives the Choice of Third Party Logistics Provider? Published in: Journal of Supply Chain Management , Vol. 47, No. 2 (2011): pp. 97-115.

Andrei, Andreia Gabriela and Adriana, Zait (2014): Branding insights: an interdisciplinary journey from perception to action. Published in: Strategica. International Academic Conference, Management, Finance, and Ethics. 2-3 October 2014, Bucharest: Tritonic : pp. 593-604.

Andrei, Andreia Gabriela and Iosub, Daniela and Iacob, Amalasunta (2010): Motivations for Using Social Networking Sites: The Case of Romania. Published in: Revista Economică , Vol. 1, No. 5(52) (2010): pp. 17-22.

Antipov, Evgeny and Pokryshevskaya, Elena (2010): Accounting for latent classes in movie box office modeling.

Antipov, Evgeny and Pokryshevskaya, Elena (2009): Applying CHAID for logistic regression diagnostics and classification accuracy improvement.

Arif, Imtiaz and Aslam, Wajeeha (2014): Students' dependence on smart phone and its effect on purchase behavior.

Armstrong, Mark (2011): Bundling revisited: substitute products and inter-firm discounts.

Armstrong, Mark (2011): Economic models of consumer protection policies.

Armstrong, Mark (2015): Nonlinear Pricing.

Armstrong, Mark and Zhou, Jidong (2011): Paying for prominence.

Aykut, Arslan (2008): Boosting Total Relationship Marketing. Published in: Electronic Journal of Social Sciences , Vol. 7, No. 25 (July 2008): pp. 139-156.

Azar, Ofer H. (2007): The effect of relative thinking on firm strategy and market outcomes: A location differentiation model with endogenous transportation costs. Forthcoming in: Journal of Economic Psychology

Azeez, Waheed (2015): Improving Customer Experience in Mental Health Service: A case Study of Ivy Willis House. Published in: International Journal of Advanced Multidisciplinary Research and Review , Vol. 3, No. 5 (July 2015): pp. 53-66.


BOUSSIF, Torkia and ISSAOUI, Fakhri and DALY CHAKER, Najeh (2015): The Effects of the Teenagers (as Web Experts) in the Family Decision Making in Online Purchase Process: an Application to the Booking of Tourist Nights.

Bachev, Hrabrin (2011): Dairy value chain management in Bulgaria.

Bachev, Hrabrin (2010): Study on Agrarian Contracts in Bulgaria.

Bailet, Isabelle and Diotallevi, Francesco and Marchini, Andrea (2010): Determinant factors in reputation of wines:analysis of wine production in Central Italy. Published in: Proceedings of Enometrics XVII

Balboni, Bernardo (2008): Perceived corporate credibility as the emergent property of corporate reputation’s transmission process.

Bercea, Monica Diana (2013): Quantitative versus qualitative in neuromarketing research.

Berman, Ron and Katona, Zsolt (2010): The Role of Search Engine Optimization in Search Rankings.

Besana, Angela (2009): Applied arts and design in museums: USA and Milan experience.

Bettiol, M and Di Maria, E and Finotto, Vladi (2012): Marketing in smes: the role of entrepreneurial sensemaking. Published in: International Entrepreneurship and Management Journal , Vol. 8, No. 2 : pp. 223-248.

Blecker, Thorsten and Abdelkafi, Nizar and Kreutler, Gerold and Friedrich, Gerhard (2004): Product Configuration Systems: State of the Art, Conceptualization and Extensions. Published in: Génie logiciel & Intelligence artificielle. Eight Maghrebian Conference on Software Engineering and Artificial Intelligence (MCSEAI 2004) (2004): pp. 25-36.

Bonev, Pavlin (2013): Бизнес моделиране в електронната търговия. Forthcoming in: ел. сп. Наука и Бизнес

Bradu, Cosmina Paula (2011): Responsabilitatea Socială Corporativă (CSR) - un concept în continuă evoluție.

Bradu, Cosmina Paula (2011): Se așteaptă consumatorii ca organizațiile să fie responsabile din punct de vedere social?

Busthomi, Achmad Otong (2015): Transaksi drop shipping perspektif ekonomi syari’ah. Published in: Al-Mustashfa , Vol. 3, No. 1 (1 July 2015): pp. 54-61.


Cai, Jing and Song, Changcheng (2013): Do Hypothetical Experiences Affect Real Financial Decisions? Evidence from Insurance Take-up.

Cambell-Kim, Deborah (2013): Lighthouse's Strategic Dilemmas. Published in: International Journal of Business Knowledge and Innovation in Practice , Vol. 1, No. 1 (15 December 2013): pp. 1-7.

Canback, Staffan and D'Agnese, Frank (2007): Where in the world is the market? : The income distribution approach to understanding consumer demand in emerging countries. Published in: Problems and Perspectives in Management , Vol. 6, No. 2 (2007): pp. 21-30.

Cannas, Rita (2012): Contributing to sustainable tourism models. The feasibility study of the Craik’s ecovillage in Scotland.

Cheema, Khaliq Ur Rehman and Imtiaz, Nasir and Shafiq, Yasir (2013): Empirical Study of Consumer Ethics: A Comparative Study of Two Firms of Faisalabad, Pakistan. Published in: Journal of Business and Management Sciences , Vol. 3, No. 1 (June 2013): pp. 32-35.

Ching, Andrew and Erdem, Tulin and Keane, Michael (2007): The Price Consideration Model of Brand Choice. Forthcoming in: Journal of Applied Econometrics

Ching, Andrew and Hayashi, Fumiko (2008): Payment Card Rewards Programs and Consumer Payment Choice.

Ching, Andrew and Ishihara, Masakazu (2007): The Effects of Detailing on Prescribing Decisions under Quality Uncertainty.

Ciochina, Iuliana and Iordache, Carmen and Panoiu, Laura and Decuseara, Razvan (2008): The notion of “SERVICES” in modern economy.

Claus, Bart and Geyskens, Kelly and Millet, Kobe and Dewitte, Siegfried (2012): The referral backfire effect: The identity-threatening nature of referral failure. Published in: International Journal of Research in Marketing , Vol. 29, No. 4 (December 2012): pp. 370-379.

Consoli, Domenico and Musso, Fabio (2010): Marketing 2.0: A new marketing strategy. Published in: Journal of International Scientific Publications: Economy & Business , Vol. 4, No. 2 (2010): pp. 315-325.

Corniglion, Sébastien and Turnois, Nadine (2011): Simulating tourists' behaviour using multi-agent modelling. Published in: Research Challenges in Information Science (RCIS), 2011 Fifth International Conference on (19 May 2011): pp. 1-9.

Courvoisier, François and Balloffet, Pierre and Lagier, Joëlle (2011): Du musée au parc d’attractions : opportunités et risques de l’éduvertissement. Published in: 10th International Conference AIMAC, Antwerpen (1 July 2011)

Courvoisier, François and Calmelet, Laurence (2012): Stratégies marketing pour PME sous-traitantes dans l’horlogerie. Published in: Proceedings of the 28th Congress of AFM, Brest (1 May 2012)

Cruceru, Gheorghe and Micuda, Dan (2011): Consumer’s perceptions regarding Dacia cars prices, insights and lessons to be learned. Forthcoming in:

Cruceru, Gheorghe and Micuda, Dan (2010): Correlating car sales and credit availability on the Romanian market. Published in:

Cruceru, Gheorghe and Micuda, Dan (2011): Present challenges and future opportunities for Dacia cars on the Romanian automobile market. Forthcoming in:


Dabija, Dan-Cristian and Alt, Monika Anetta (2012): The economic crisis, an opportunity for retailers in Romania. Published in: Crisis Aftermath: Economic policy changes in the EU and its Member States, Conference Proceedings, Szeged, University of Szeged , Vol. ISBN 9, (2012): pp. 337-355.

Davcik, Nebojsa (2008): The brand equity: evidence on marketing investment.

Donzé, Pierre-Yves (2011): The comeback of the Swiss watch industry on the world market: a business history of the Swatch Group (1983-2010).

Doval, E and Doval, O (2010): Tools to keep brands on the market. Published in: the Proceedings of the 34th ARA Congress (American-Romanian Academy of Arts and Science, USA) , Vol. ISBN 9, No. Ecole Polytechnique de Montreal (15 May 2010): pp. 228-231.

Drichoutis, Andreas C. and Klonaris, Stathis and Papoutsi, Georgia (2016): Do good things come in small packages? Willingness to pay for pomegranate wine and bottle size effects.

Dumea, Andrei Cosmin and Mariciuc, Dragos Florentin (2010): The marketing spirit from the perspective of moral values. Published in: , Vol. Instit, (June 2010): pp. 220-226.

Dura, Codruta and Driga, Imola (2007): Coordonatele auditului in marketingul financiar-bancar - situatia din Romania.

de Mello, Luiz and Pires Gonçalves, Ricardo (2008): Message on a Bottle: Colours and Shapes in Wine Labels.


Egbert, Henrik and Greiff, Matthias and Xhangolli, Kreshnik (2014): PWYW Pricing ex post Consumption: A Sales Strategy for Experience Goods.

Egorova, Veronika (2016): Особенности и эффективные методы партизанского маркетинга. Published in: Novainfo , Vol. 4, No. 45-1 (4 May 2016)

Elasrag, Hussein (2016): Halal Industry : Key Challenges and Opportunities.

Elrod, Terry and Keane, Michael (1995): A Factor-Analytic Probit Model for Representing the Market Structure in Panel Data. Published in: Journal of Marketing Research , Vol. 32, (February 1995): pp. 1-16.

Elshaer, Ibrahim (2012): What is the Meaning of Quality?

Epure, Manuela and Vasilescu, Ruxandra Eleonora (2009): Drivers of consumer behaviour-the economic crisis in our every day's life. Published in: Annals of Spiru Haret University , Vol. 9, No. Economy (2009)


Fent, Thomas (1999): Adaptive agents in the House of Quality.

Fent, Thomas (1999): Using Genetics Based Machine Learning to find Strategies for Product Placement in a dynamic Market.

Filip, Alina (2011): New product development in business to business marketing - a relational perspective. Published in: Proceedings of the 1st International Conference on Quality and Innovation in Engineering and Management, Cluj-Napoca, 17th-19th of March 2011, ISBN 978-973-662-614-2. , Vol. -, No. - (17 March 2011): pp. 421-424.

Francioni, Barbara and Musso, Fabio and Pagano, Alessandro (2012): Il ruolo dei consorzi per la valorizzazione del Made in Italy nel mercato indiano. Published in: Piccola Impresa/Small Business No. 3 (2012): pp. 99-123.


G, Thiagarajan and Nakkeeran, Senthilkumar and Arockiasamy, Arulraj (2010): Mediating effects of broadband consumers’ behavior in India. Published in: Marketology , Vol. 5, No. 3 (September 2010): 01-16.

Ghouri, AM and Saleem, F and Malik, A (2012): Business Owners’ Preferences in Marketing Practices and their Impact on Firm Performance. Published in: International Journal of Economics Business and Management Studies , Vol. 1, No. 1 (2012): pp. 30-35.

Gonzalez, Jorge and Sismeiro, Catarina and Dutta, Shantanu and Stern, Philip (2006): Market Effects of Generic Entry: The Role of Physicians and of Non-Bioequivalent Competitors.

Grebitus, Carola and Steiner, Bodo and Veeman, Michele (2014): The roles of human values and generalized trust on stated preferences when food is labeled with environmental footprints: insights from Germany. Forthcoming in: Food Policy

Greiff, Matthias and Egbert, Henrik (2016): The Pay-What-You-Want Game and Laboratory Experiments.

Grigorescu, Adriana (2008): National policies and public marketing for cultural tourism destination. Forthcoming in: volume printed by Fintrade & Tours d.o.o. Rijeka No. ISSN 1846-288X (2008)

Grigorescu, Adriana (2006): Process of the European integration effects on the marketing activity. Published in: Volume ISBN-10 973-594-785-4; ISBN-13 978-973-594-785-9 (2006): pp. 422-430.

Grigorescu, Adriana (2006): Public and private affairs marketing in rural tourism development. Published in: Fintrade & Tours d.o.o. Rijeka, Croaţia, No. ISBN 953-6198-89-4 (May 2006): pp. 381-388.

Grigorescu, Adriana (2009): Renewal marketing management in public and business organizations. Published in: Review Of Management And Economical Engineering , Vol. VOL.9,, No. ISSN 1583-624X (2010)

Grigorescu, Adriana (2010): Romanian public marketing in terms of necessity, collaboration and mix. Published in: Analele Universităţii Ovidius Constanţa. Seria: Știinţe Economice ISSN 1582 – 9383 , Vol. Volumu, No. issue 1 (2010): pp. 72-76.

Grigorescu, Adriana (2009): Răspunsul administraţiei publice la cerinţele cetăţenilor în contextul crizei economice. Forthcoming in: CAIETUL ŞTIINŢIFIC al I.S.A. Paul Negulescu (2009)

Grigorescu, Adriana (2007): The marketing importance of European funded project. Published in: Conference Proceedings No. ISBN 978-973625-556-4 (2007)

Grigorescu, Adriana and Balalia, Alina Elena (2009): Public marketing in supporting the tourist destinations. Published in: HOTEL LINK, Journal for the Theory and Practice of Hotel Industry , Vol. volume, No. no.13-14, 2009/2010 (2010): pp. 376-382.

Grigorescu, Adriana and Bob, Constantin (2006): Marketing mix and TQM - compelmetary philosophies of companies sustainable development. Published in: Conference proceeding , Vol. paper, No. ISBN 86-83803-21-X (2006)

Gómez Conde, Jacobo and Barajas, Angel (2008): Marca comercial y D.O. Ribeiro: una primera aproximación a su valoración económica.


Hairov, Bari (2013): Трансформация логистического и маркетингового подходов. Published in: IX Осенняя конференция молодых ученых в новосибирском Академгородке: актуальные вопросы экономики и социологии: Сборник тезисов докладов. (2013): pp. 199-200.

Hameed, Irfan and Soomro, Yasir (2014): Consumer Buying Behaviour; A Factor of Compulsive Buying Prejudiced by Windowsill Placement. Published in: Advances in Life Sciences , Vol. 4, No. 3 (June 2014): pp. 151-155.

Hartogh, Matthew (2007): The real thing: a profile of the coca cola company.

Hasan, Syed Akif and Subhani, Muhammad Imtiaz and Raheem, Saquib (2011): Measuring Customer Delight: A Model for Banking Industry. Published in: European Journal of Social Sciences , Vol. 22, No. 4 (2011): pp. 510-518.

Hasan, Syed Akif and Subhani, Muhammad Imtiaz (2011): Relationship between Various Employee Performance Recognition Techniques and Customer Satisfaction: Evidence from the Restaurant Industry of Pakistan. Forthcoming in: European Journal of Social Science

Ho, Shu-Hsun and Putthiwanit, Chutinon and Lin, Chia-Yin (2011): May I continue or should I stop? the effects of regulatory focus and message framings on video game players’ self-control. Published in: International Journal of Business and Social Science , Vol. 2, No. 12 (22 June 2011): pp. 194-200.

Horowitz, Joel and Keane, Michael and Bolduc, Denis and Divakar, Suresh and Geweke, John and Gonul, Fusun and Hajivassiliou, Vassilis and Koppelman, Frank and Matzkin, Rosa and Rossi, Peter and Ruud, Paul (1994): Advances in Random Utility Models. Published in: Marketing Letters , Vol. 5:4, (1994): pp. 311-322.

Hussain, Riaz and Ali, Mazhar (2015): Effect of Store Atmosphere on Consumer Purchase Intention. Published in: "International Journal of Marketing Studies" , Vol. 7, No. 2 (28 March 2015): pp. 35-42.

Hussain, Syed Karamatullah and Riaz, Kashif and Kazi, Abdul Kabeer and Herani, Gobind M. (2008): Advertising Styles’ Impact on Attention in Pakistan. Published in: KASBIT Business Journal No. 1(1) (31 December 2008): pp. 28-35.


Ioan, Done and Ivana, Domazet (2011): Improving the quality of human resources by implementation of internal marketing. Published in: Research Monograph on The role of labour markets and human capital in the unstable environment

Iosub, Daniela and Andrei, Andreia Gabriela and Iacob, Amalasunta (2009): Patterns of social influence in social networking sites – a design perspective. Published in: Best practices and economic performance in management and marketing, Alexandru Ioan Cuza University Press, 2009, ISBN 978-973-703-519-6 , Vol. Procee, (November 2009): pp. 197-203.

Islam, Jamal and Mohajan, Haradhan and Datta, Rajib (2012): Stress management policy analysis: a preventative approach. Published in: International Journal of Economics and Research , Vol. 3, No. 6 (31 December 2012): pp. 1-17.


Jalees, Tariq and Tariq, Huma and Zaman, Syed Imran and Alam Kazmi, Syed Hasnain (2015): Social Media in Virtual Marketing. Published in: Market Forces , Vol. 1, No. 10 (1 June 2015): pp. 15-32.

James, Waters (2015): Do vegetarian marketing campaigns promote a vegan diet?


Kaldasch, Joachim (2011): The product life cycle of durable goods. Published in: British Journal of Economics, Management & Trade , Vol. 2, No. 10 (11 September 2015): pp. 1-17.

Kaluzhsky, Mikhail (2006): Конкурентоспособность в маркетинге. Published in: Апрельские экономические чтения: Межвуз. Сб. науч. тр. No. 11 (2006): pp. 26-30.

Kaluzhsky, Mikhail (2011): Дропшиппинг – революционная форма продвижения товара в условиях мирового экономического кризиса. Published in: Менеджмент и маркетинг в инновационной экономике / Под ред. проф. А.И. Ковалёва. (2011): pp. 172-185.

Kaluzhsky, Mikhail (2011): Функционализация анализа рынка в маркетинге. Published in: Омский экономический форум: Материалы международной научно-практической конференции (2011): pp. 139-143.

Kaluzhsky, Mikhail (2012): Четыре вида продвижения товара в маркетинге.

Kaluzhsky, Mikhail (2012): Товарная политика в маркетинге.

Kaluzhsky, Mikhail (2010): Мировой экономический кризис и маркетинговая деятельность в России. Published in: Экономика. Организация производства. Предпринимательство. Инновации: Материалы Всероссийской научно-практической конференции. No. Омск: ОмГТУ, 2010. – С. 98-101. – ISBN 978-5-8149-0894-0. (2010): pp. 98-101.

Kaluzhsky, Mikhail (2011): Перспективные формы продвижения товаров в условиях мирового экономического кризиса. Published in: Организационно-управленческие аспекты экономического развития предприятий и регионов: Сборник научных трудов. No. Омск: ОмГТУ, 2011. – С. 30-35. – ISBN 978-5-8149-1069-1. (2011): pp. 30-35.

Kaluzhsky, Mikhail (2012): Концепция «4Р» и планирование маркетинга в кратком и ясном изложении.

Kannan, Srinivasan (2009): Tourism Marketing: A Service Marketing perspective.

Keane, Michael (1997): Current Issues in Discrete Choice Modeling. Published in: Marketing Letters , Vol. 8:3, (1997): pp. 307-322.

Keane, Michael (2004): Modeling Health Insurance Choices in “Competitive” Markets.

Keating, Byron W. and Coltman, Tim (2008): Marketing and the law: defending single color trademarks. Published in: Journal of the Academy of Marketing Science , Vol. 37, No. 3 (2009): pp. 375-380.

Kebede, Yohannes (1992): Causality and Efficiency in the Coffee Futures Market. Published in: Journal of International Food & Agribusiness Marketing , Vol. 5, No. 1 (1993): pp. 55-71.

Khan, Amber Yamin and Karim, Emadul and Abbas, Omair (2016): Identifying the Factors affecting the customer’s Buying Behavior: A case study of Men’s cosmetic Market in Karachi, Pakistan. Published in: Journal of Business Strategies , Vol. 10, No. 1 (30 June 2016): pp. 147-156.

Khan, Reza Ahmed/Md. (2012): A proven model for achieving localized food security and farmers benefit protection.

Khan, Sana Akbar and Qureshi, Salman Ali and Hunjra, Ahmed Imran (2014): CRM Implementation: A Descriptive Study of the Service Industry in Pakistan. Published in: World Applied Sciences Journal , Vol. 30, No. 3 : pp. 355-361.

Kharchenko, Alina (2016): Ребрендинг, как одна из стратегий маркетинга.

Kharchenko, Alina (2016): Ребрендинг, как одна из стратегий маркетинга.

Khim Yong, Goh and Kai-Lung, Hui and I.P.L., Png (2008): Social Interaction, Observational Learning, and Privacy: the "Do Not Call" Registry.

Kornienko, Nikita (2014): Привлечение клиентов при помощи контекстной рекламы.

Kozmenko, Serhiy and Vasil’yeva, Tetyana and Leonov, Serhiy (2010): The structuring of components of the net domestic product according to the innovation criterion. Published in: Innovative Marketing , Vol. 6, No. 4 (27 December 2010): pp. 30-41.

Krickhahn, Thomas (1993): Lobbyismus und Mittelstand: Zur Identifikation der Interessenverbände des Mittelstands in der Bundesrepublik Deutschland.

Kriz, Anton and Keating, Byron W. (2010): Business relationships in China: Lessons about deep trust. Published in: Asia Pacific Business Review , Vol. 16, No. 3 (22 July 2010): pp. 299-318.


Lee, Chia-Lin and Decker, Reinhold (2008): A systematic analysis of the preference change in co-branding.

Leitão, João (2007): The Taylor Effect on the Performances of the Red Devils’ Football Brand.

Leitão, João and Silva, Maria José (2007): CSR and Social Marketing: What is the desired role for Universities in fostering Public Policies?

Levy, Daniel (2007): Discussion of "Inflation and Relative Price Asymmetry" by Ratfai, A.

Levy, Daniel (2013): Discussion of "Local News Online: Aggregators, Geo-Targeting and the Market for Local News" by George, L. and C. Hogendorn.

Levy, Daniel (2007): Discussion of "Lumpy Price Adjustments: A Microeconometric Analysis" by Dhyne, et al. (2007).

Levy, Daniel (2004): Discussion of "The Pricing Behavior of Firms in the Euro Area: New Survey Evidence," by Fabiani, S., et al. (2004).

Levy, Daniel and Chen, Haipeng (Allan) and Ray, Sourav and Bergen, Mark (2006): Asymmetric Price Adjustment in the Small.

Levy, Daniel and Müller, Georg and Chen, Haipeng (Allan) and Bergen, Mark and Dutta, Shantanu (2008): Holiday Price Rigidity and Cost of Price Adjustment.

Levy, Daniel and Young, Andrew (2004): The Real Thing: Nominal Price Rigidity of the Nickel Coke, 1886–1959. Published in: Journal of Money, Credit and Banking , Vol. Volume, No. Issue No. 4 (August 2004): pp. 765-799.

Liang, Pinghan (2013): Exit and voice: a game-theoretic analysis of customer complaint management. Forthcoming in: Pacific Economic Review , Vol. 13, No. 3 (July 2013)


Mailu, S.K (2010): 'Mavenism' and 'innovativeness' among small ruminant keepers in Kenys'a Isiolo and Marsabit Districts.

Mailu, Stephen and Rutto, Jamin and Njuguna, Esther (2011): Mavens and their potential role in the diffusion of marketing information.

Makosana, Musa (2014): Customers’ adoption of electronic banking: An investigation on the commercial banking industry in Zimbabwe. Published in: International Journal of Economics, Commerce and Management United Kingdom , Vol. Vol. I, No. Issue 7 (15 July 2014)

Malhotra, Deepika (2015): Social paradigms of the digital marketing- an Indian perspective of Social Media Marketing. Published in: Munich University Library (2 September 2015)

Malik, Saif Ullah (2012): Customer Satisfaction, Perceived Service Quality and Mediating Role of Perceived Value. Published in: International Journal of Marketing Studies , Vol. Vol. 4, No. No. 1 (1 February 2012): pp. 68-76.

Marchini, Andrea and Diotallevi, Francesco and Angiolini, Gianluca and Pampanini, Rossella (2012): LA GESTIONE DELLO SCAFFALE OLI NELLA MODERNA DISTRIBUZIONE: LE POTENZIALITA’ DEL VISUAL MARKETING PER IL POSIZIONAMENTO A SCAFFALE. Forthcoming in: Italus Hortus No. ISSN: 1127-3496 (2012)

Matei, Ani and Matei, Lucica (2011): Knowledge marketing and development in the new knowledge-based economy. Published in: , Vol. 10th I, (10 August 2011)

Matei, Ani and Tuca, Mihaela (2011): Corporate Social Responsibility on the International Area.Present Developments in Romania and Bulgaria.

Matei, Ani and Dogaru, Tatiana-Camelia (2012): Community-based Social Marketing, Additional Instrument of Traditional Public Policies’ Instruments: Case study – Controlling Air Pollution in Romania. Published in: Proceedings IAPNM , Vol. CD, No. Mykolas Romeris University Press, ISBN 978-9955-19-437-8 (2012)

Matei, Lucica and Dinu, Teodora (2010): Proceedings“Regulation and Best Practices in Public and Nonprofit Marketing”. Published in: (1 August 2010): pp. 1-661.

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Oliveira, Eduardo (2013): The digital complexity in destination branding: the case of Portugal as tourism destination.

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Pillai, Rajasekharan and Babu, Febina and Hameed, Hana and Rajan, Remya and Vijay, Shiji (2009): How Fragrant are perfumes? A Micro Perspective from Middle East.

Pillai, Rajasekharan and Iqbal, Azmiya and Umer, Habiba and Maqbool, Aisha and Sunil, Namrata (2011): Design, effectiveness and role of visual merchandising in creating customer appeal.

Pillai, Rajasekharan and Rajan, Jainey S. and Variyamveettil, Sunitha and Mathew, Dhanu E. and Nath, Subodh S. (2011): Group Norms and Consumer Behaviour.

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