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Consumer Buying Behavior: Organic Cosmetics versus Non-Organic Cosmetics

Shakeel, Sabahat and Karim, Emadul (2019): Consumer Buying Behavior: Organic Cosmetics versus Non-Organic Cosmetics.

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Abstract

The main objective of this research study is to analyze the factors that affect the consumer buying behavior for organic and non-organic cosmetics. Therefore, this study is further divided into two sub research. One research studies the factors that affect consumer buying behavior for organic cosmetics whereas the other research assesses factors that impact consumer buying behavior for non-organic cosmetics. Most factors that affect both organic and non-organic cosmetics are the same, but some are different considering the variation between the two types of cosmetics under consideration. Consumer buying behavior is a topic of significant importance to marketers and to businesses as well. It is crucial to understand how consumer buying behavior functions. This research study was conducted through the collection of both primary and secondary data. Primary data was gathered through questionnaires whereas the secondary data was gathered mainly for the literature review through various sources which were mostly available on the web such as online published articles, books, and online journals. The primary data collected was fed into the SPSS software to run various tests. The hypotheses stated at the beginning of the research were tested. The results showed that not all hypotheses were accepted in both the studies. Recommendations have been suggested for each independent variable at the end of the study for consideration.

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