Travel Writing in Place Branding - A Case Study on Nantes

Mansfield, Charlie (2017): Travel Writing in Place Branding - A Case Study on Nantes. Published in: Journal of Tourism, Heritage & Services Marketing , Vol. 3, No. 2 (31 December 2017): pp. 1-7.

Abstract

One of the main channels to communicate city branding, designed to attract British tourists for short breaks and create economic development through tourism, is the travel section of the UK national press. With many newspapers now online for readers to browse, city branders have an accessible source of data to evaluate how their offer is presented. In this research, a collection of travel articles is analysed into themes for comparison with the elements used in place branding. The analysis discovers that 3 key elements used by commercial and academic place branders are not covered by contributors to the travel sections of the UK national press. The study is extended to explore how practices from academic research can be used in place-making to address these gaps.

• Item Type: MPRA Paper
• Language: English
• Keywords: Place Branding; Travel Writing; Nantes; Destination Branding
• Subjects: L - Industrial Organization > L8 - Industry Studies: Services > L83 - Sports ; Gambling ; Restaurants ; Recreation ; Tourism; M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising > M31 - Marketing; O - Economic Development, Innovation, Technological Change, and Growth > O1 - Economic Development

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