Munich Personal RePEc Archive

Товарная политика в маркетинге

Kaluzhsky, Mikhail (2012): Товарная политика в маркетинге.

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The article discusses the features of product policy in marketing. The author analyzes the objectives, functions and structural elements of product policy as a tool to promote the products in the consumer market. Particular attention is paid to the practical implementation of product policy in the Russian context.

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