Munich Personal RePEc Archive

Items where Subject is "M37 - Advertising"

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Number of items at this level: 89.


Abdur Raheem, Syed and Akber, Fahad and Hashmi, Umair (2013): Aspects and Importance of Digital Media in Pakistan.

Ahmed, Jubayer (2015): You Are What You Consume. Published in: Global Disclosure of Economics and Business , Vol. 4, No. 1 (May 2015): pp. 21-32.

Ali, Mazhar (2016): Evaluating Advertising Effectiveness of Creative Television Advertisements for High Involvement Products. Published in: PAKISTAN BUSINESS REVIEW (January 2016)

Ali, Syed Raza and Ali, Syed Hassan and Yasir, Muhammad and Khan, Muhammed Hamza (2022): Investigating The Effect of Brand’s Social Media Pages On Developing Economy Consumers Purchase Intention.

Anderson, Simon and Ciliberto, Federico and Liaukonyte, Jura (2012): Information content of advertising: empirical evidence from the OTC analgesic industry.

Anderson, Simon and Ciliberto, Federico and Liaukonyte, Jura and Renault, Regis (2012): Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry.

Anderson, Simon and Ciliberto, Federico and Liaukonyte, Jura and Renault, Regis (2012): Push-me pull-you: comparative advertising in the OTC analgesics industry.

Armstrong, Mark (2016): Ordered Consumer Search.

Armstrong, Mark and Chen, Yongmin (2017): Discount Pricing.


Batabyal, Amitrajeet and Beladi, Hamid (2016): Advertising and Competition for Market Share Between a New Good Producer and a Remanufacturer.

Baumann, Stuart (2017): Comparative Advertising: The role of prices.

Ben Youssef, Slim and Dridi, Dhouha (2011): National advertising and cooperation in a manufacturer-two-retailers channel.

Berman, Ron and Heller, Yuval (2021): Naive Analytics Equilibrium.

Berman, Ron and Katona, Zsolt (2010): The Role of Search Engine Optimization in Search Rankings.

Besana, Angela (2009): Applied arts and design in museums: USA and Milan experience.

Besana, Angela (2010): Internet Marketing in Cultural Industries: from movie to arts.

Besana, Angela (2009): The Italian Art Market and the importance of communication strategies: from fairs to auction houses’ best practices.


Ching, Andrew and Ishihara, Masakazu (2007): The Effects of Detailing on Prescribing Decisions under Quality Uncertainty.


Ding, Yucheng and Zhang, Tianle (2010): Advance Selling Programs: When to Introduce and What to Inform Consumers.

Donna, Javier D. and Pereira, Pedro and Pires, Tiago and Trindade, Andre (2021): Measuring the Welfare of Intermediaries. Published in: Management Science , Vol. 11, No. 68 (2022): pp. 2083-8115.

Donna, Javier D. and Pereira, Pedro and Pu, Yun and Trindade, Andre and Yoshida, Renan C. (2023): Direct Sales and Bargaining.

Donna, Javier D. and Pereira, Pedro and Pires, Tiago and Trindade, Andre (2019): Measuring the Welfare of Intermediaries in Vertical Markets.

Dumea, Andrei Cosmin and Mariciuc, Dragos Florentin (2010): The marketing spirit from the perspective of moral values. Published in: , Vol. Instit, (June 2010): pp. 220-226.


Egbert, Henrik and Mengov, George (2009): Satisfaction and Disappointment in Consumer Choices. Published in: Journal of Psychological Investigations , Vol. 2009, No. 1 (1 March 2009): pp. 143-155.

Egorova, Veronika (2016): Особенности и эффективные методы партизанского маркетинга. Published in: Novainfo , Vol. 4, No. 45-1 (4 May 2016)

Eliaz, Kfir and Spiegler, Ran (2006): Consideration Sets and Competitive Marketing.

Estrada, Fernando (2012): Asymmetric information and financial markets.

Estrada, Fernando (2011): Financial crises, asymmetric information and argumentation.


Georgieva, Daniela and Popova-Terziyska, Radostina (2023): Modern marketing communications in the forest sector as a factor to increase the added value in terms of COVID-19. Published in: Current trends and challenges for forest-based sector: carbon neutrality and bioeconomy, Proceedings of Scientific Papers, WoodEMA, i.a., Czech University of Life Sciences Prague No. 16 (2023): pp. 69-72.

Gomes, Orlando (2006): The dynamics of television advertising with boundedly rational consumers.

Gomis-Porqueras, Pedro and Julien, Benoit and Chengsi, Wang (2012): Informative Advertising in Directed Search.

Gomis-Porqueras, Pedro and Julien, Benoit and Wang, Chengsi (2010): Pricing, Advertising, and Market Structure with Frictions.

Goslar, Alex (2016): Marketing Communication. Published in: BrandAge Magazine; Brand Clinic, Thaicoon BrandAge Holding, Bangkok, Thailand , Vol. 10/16, No. October 2016 (31 October 2016): pp. 75-77.

Green, Kesten C. and Armstrong, J. Scott (2012): Evidence on the effects of mandatory disclaimers in advertising.


H. R., Ganesha and Aithal, Sreeramana (2020): Consumer Communication Deployment Tactics: An Integrated Framework for Lifestyle Brands and Retailers in India (CCF-LS). Published in: International Journal of Applied Engineering and Management Letters (IJAEML) , Vol. 4, No. 2 (30 July 2020): pp. 1-21.

H. R., Ganesha and Aithal, Sreeramana (2020): Exclusive Brand Outlet Expansion Framework for Lifestyle Brands in India (EBOE-LS). Published in: International Journal of Case Studies in Business, IT, and Education (IJCSBE) , Vol. 4, No. 2 (9 August 2020): pp. 1-17.

H. R., Ganesha and Aithal, Sreeramana (2020): Retailing Performance Evaluation Scale for Indian Brick-and-Mortar Lifestyle Retailers (LSRS-b). Published in: International Journal of Applied Engineering and Management Letters (IJAEML) , Vol. 4, No. 1 (30 June 2020): pp. 303-322.

H. R., Ganesha and Aithal, Sreeramana (2020): Theory of Brick-and-Mortar Retailing in India (ToR-b). Published in: International Journal of Management, Technology, and Social Sciences (IJMTS) , Vol. 5, No. 2 (30 August 2020): pp. 116-132.

H. R., Ganesha and Aithal, Sreeramana and P., Kirubadevi (2020): Experimental Investigation of Cannibalisation by Introducing a Global Brand Abreast Existing Indian Store Brand. Published in: International Journal of Applied Engineering and Management Letters (IJAEML) ISSN: 2581-7000 , Vol. 4, No. 1 (27 April 2020): pp. 10-19.

Harashima, Taiji (2023): Economic Rents Extracted in the Process of Consumption.

Harashima, Taiji (2017): The Mechanism behind Product Differentiation: An Economic Model.

Hiew, Lee-Chea and Puah, Chin-Hong and Habibullah, Muzafar Shah (2013): The Role of Advertising Expenditure in Measuring Indonesia’s Money Demand Function. Forthcoming in: The Journal of American Academy of Business, Cambridge

Hollenbeck, Brett and Moorthy, Sridhar and Proserpio, Davide (2019): Advertising strategy in the presence of reviews: An empirical analysis. Published in: Marketing Science

Huberman, Bernardo and Wu, Fang (2006): Comparative Advante and Efficient Advertising in the Attention Economy.

Hussain, Syed Karamatullah and Riaz, Kashif and Kazi, Abdul Kabeer and Herani, Gobind M. (2008): Advertising Styles’ Impact on Attention in Pakistan. Published in: KASBIT Business Journal No. 1(1) (31 December 2008): pp. 28-35.

Huynh, Cong Minh and Nguyen, Phan Kim Han (2024): Factors Influencing Customers’ Loyalty: An Empirical Study for the Milk Industry in Vietnam.


James, Waters (2015): Do vegetarian marketing campaigns promote a vegan diet?

Joy, Joseph (2006): Understanding Advertising Adstock Transformations.


Kaluzhsky, Mikhail (2012): Четыре вида продвижения товара в маркетинге.

Kaluzhsky, Mikhail (2012): Товарная политика в маркетинге.

Kaluzhsky, Mikhail (2012): Концепция «4Р» и планирование маркетинга в кратком и ясном изложении.

Kornienko, Nikita (2014): Привлечение клиентов при помощи контекстной рекламы.

Koshcheeva, Angelina (2017): Маркетинговые преимущества продвижения товаров при помощи технологии «гивэвей».


Levy, Daniel (2013): Discussion of "Local News Online: Aggregators, Geo-Targeting and the Market for Local News" by George, L. and C. Hogendorn.

Longman, John and Williams, Timothy (2020): Tourism destination branding through advertising strategies. Published in: Journal of Tourism Development & Hospitality Management , Vol. 17, No. 1 (10 February 2020): pp. 82-91.


Malhotra, Deepika (2015): Social paradigms of the digital marketing- an Indian perspective of Social Media Marketing. Published in: Munich University Library (2 September 2015)

Minten, Bart and Singh, K.M. and Sutradhar, Rajib (2011): Branding in food retail of high value crops in Asia: Case of Makhana from Bihar (India).

Murphy, Daniel (2019): Increasing clicks through advanced targeting: Applying the third-party seal model to airline advertising. Published in: Journal of Tourism, Heritage & Services Marketing , Vol. 5, No. 1 (15 April 2019): pp. 24-30.


Nguyen, Luan-Thanh (2024): Factors Affecting Service Quality and Satisfaction Customers Use of Mobile Commerce in Ho Chi Minh. Forthcoming in: Conference on Economics and Business in the Digital Era – CEBD 2024 (10 February 2024)

Nguyen, Nguyen-Hong and Nguyen, Luan-Thanh (2023): The impact of online shopping motivation on customer loyalty in Mobile Applications. Forthcoming in: Vietnam National Conference-ERS2024 (1 February 2024)


Oksentyuk, Roman (2012): Використання методів спам та дорвей у просуванні продукту в мережі Інтернет. Published in: Socio-Economic Problems and the State , Vol. No.2, No. Vol.7 (22 October 2012): pp. 234-241.

Ologunebi, John (2023): The marketing strategy to increase Gen Z and Millennials' usability of Asda's website: A case study of ASDA Uk.

Ologunebi, John and Taiwo, Ebenezer (2023): Digital Marketing Strategies, plan and implementations: A case study of Jumia Group and ASDA Uk.

Ologunebi, John and Taiwo, Ebenezer (2023): The Importance of SEO and SEM in improving brand visibility in E-commerce industry; A study of Decathlon, Amazon and ASOS. Forthcoming in:

Ologunebi, John and Taiwo, Ebenezer (2024): Personalized ad Content and Individual User Preference: A boost for Conversion Rates in the UK E-commerce Business.

Ong, David (2008): Fishy Gifts: Bribing with Shame and Guilt.


Rhodes, Andrew (2011): Multiproduct pricing and the Diamond Paradox.

Rhodes, Andrew and Wilson, Chris M (2016): False Advertising.

Rhodes, Andrew and Wilson, Chris M (2015): False Advertising.


Sato, Susumu (2017): Freemium as Optimal Menu Pricing.

Sergio, Brasini and Marzia, Freo and Giorgio, Tassinari (2008): An analysis of the role of liking on the memorial response to advertising.

Shuja, Komal and Ali, Mazhar and Mehak Anjum, Munazzah and Rahim, Abdul (2016): "Effectiveness of Animated Spokes Character in Advertising Targeted to Kids".

Situngkir, Hokky (2006): Advertising in Duopoly Market. Published in: Working Paper BFI No. WPG2006 (10 November 2006)

Snir, Avichai and Levy, Daniel (2019): If You Think 9-Ending Prices Are Low, Think Again.

Sobolevsky, Alexandr (2015): Реклама в мобильных приложениях.

Soomro, Yasir Ali (2018): Does subliminal advertisement affect consumer behavior? An exploratory comparative analysis between marketing and non-marketing professionals. Published in: , Vol. 3, No. 1 (14 April 2018): pp. 1828-1843.

Subhani, Muhammad Imtiaz and Osman, Ms.Amber (2009): A Study On The Association Between Brand Awareness And Consumer/Brand Loyalty For The Packaged Milk Industry In Pakistan.

Syed Akbar, Suleman and Azam, Rehan and Muhammad, Danish (2012): Advertising value of mobile marketing through acceptance among youth in Karachi.

Sznajd-Weron, Katarzyna and Weron, Rafal and Wloszczowska, Maja (2008): Outflow Dynamics in Modeling Oligopoly Markets: The Case of the Mobile Telecommunications Market in Poland.


Tenryu, Yohei and Kamei, Keita (2014): Welfare Analysis of Dynamic Voluntary Advertising in Covered Markets.


Ukaj, Fatos (2010): Marketing Concept as a Tool for Development of Tourism in Kosovo.


Vartanov, Sergey (2020): Производство, потребление и медиа: к постановке модели трехстороннего рынка. Forthcoming in: Экономика и математические методы , Vol. 2, (2021)


WAQAS, ZUNNAIR (2020): The Effectiveness of Various Upcoming Media on Company's Sales in Karachi Market.

Wang, Chengsi (2011): Informative Advertising, Consumer Search and Transparency Policy.

Weinem, Michael and Heil, Oliver (2010): Pre-entry advertising, entry deterrence and multi-informational signaling.

Wright, Malcolm (2008): A new theorem for optimizing the advertising budget.


Yasui, Yuta (2021): Controlling Fake Reviews.


Zain, Ul Abideen and Farooq, Waqas (2009): Advertising Message Processing Amongst Urban Children: With Reference To TV Advertising in Pakistan.

Zhou, Jidong (2008): Reference Dependence and Market Competition.

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