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Abdur Raheem, Syed and Akber, Fahad and Hashmi, Umair (2013): Aspects and Importance of Digital Media in Pakistan.
Ahmed, Jubayer (2015): You Are What You Consume. Published in: Global Disclosure of Economics and Business , Vol. 4, No. 1 (May 2015): pp. 21-32.
Ali, Mazhar (2016): Evaluating Advertising Effectiveness of Creative Television Advertisements for High Involvement Products. Published in: PAKISTAN BUSINESS REVIEW (January 2016)
Anderson, Simon and Ciliberto, Federico and Liaukonyte, Jura (2012): Information content of advertising: empirical evidence from the OTC analgesic industry.
Anderson, Simon and Ciliberto, Federico and Liaukonyte, Jura and Renault, Regis (2012): Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry.
Anderson, Simon and Ciliberto, Federico and Liaukonyte, Jura and Renault, Regis (2012): Push-me pull-you: comparative advertising in the OTC analgesics industry.
Armstrong, Mark (2016): Ordered Consumer Search.
Ben Youssef, Slim and Dridi, Dhouha (2011): National advertising and cooperation in a manufacturer-two-retailers channel.
Berman, Ron and Katona, Zsolt (2010): The Role of Search Engine Optimization in Search Rankings.
Besana, Angela (2009): Applied arts and design in museums: USA and Milan experience.
Besana, Angela (2010): Internet Marketing in Cultural Industries: from movie to arts.
Ching, Andrew and Ishihara, Masakazu (2007): The Effects of Detailing on Prescribing Decisions under Quality Uncertainty.
Dumea, Andrei Cosmin and Mariciuc, Dragos Florentin (2010): The marketing spirit from the perspective of moral values. Published in: , Vol. Instit, (June 2010): pp. 220-226.
Egbert, Henrik and Mengov, George (2009): Satisfaction and Disappointment in Consumer Choices. Published in: Journal of Psychological Investigations , Vol. 2009, No. 1 (1 March 2009): pp. 143-155.
Egorova, Veronika (2016): Особенности и эффективные методы партизанского маркетинга. Published in: Novainfo , Vol. 4, No. 45-1 (4 May 2016)
Eliaz, Kfir and Spiegler, Ran (2006): Consideration Sets and Competitive Marketing.
Estrada, Fernando (2012): Asymmetric information and financial markets.
Estrada, Fernando (2011): Financial crises, asymmetric information and argumentation.
Gomes, Orlando (2006): The dynamics of television advertising with boundedly rational consumers.
Gomis-Porqueras, Pedro and Julien, Benoit and Chengsi, Wang (2012): Informative Advertising in Directed Search.
Gomis-Porqueras, Pedro and Julien, Benoit and Wang, Chengsi (2010): Pricing, Advertising, and Market Structure with Frictions.
Green, Kesten C. and Armstrong, J. Scott (2012): Evidence on the effects of mandatory disclaimers in advertising.
Hiew, Lee-Chea and Puah, Chin-Hong and Habibullah, Muzafar Shah (2013): The Role of Advertising Expenditure in Measuring Indonesia’s Money Demand Function. Forthcoming in: The Journal of American Academy of Business, Cambridge
Huberman, Bernardo and Wu, Fang (2006): Comparative Advante and Efficient Advertising in the Attention Economy.
Hussain, Syed Karamatullah and Riaz, Kashif and Kazi, Abdul Kabeer and Herani, Gobind M. (2008): Advertising Styles’ Impact on Attention in Pakistan. Published in: KASBIT Business Journal No. 1(1) (31 December 2008): pp. 28-35.
James, Waters (2015): Do vegetarian marketing campaigns promote a vegan diet?
Joy, Joseph (2006): Understanding Advertising Adstock Transformations.
Kaluzhsky, Mikhail (2012): Четыре вида продвижения товара в маркетинге.
Kaluzhsky, Mikhail (2012): Товарная политика в маркетинге.
Kaluzhsky, Mikhail (2012): Концепция «4Р» и планирование маркетинга в кратком и ясном изложении.
Kornienko, Nikita (2014): Привлечение клиентов при помощи контекстной рекламы.
Malhotra, Deepika (2015): Social paradigms of the digital marketing- an Indian perspective of Social Media Marketing. Published in: Munich University Library (2 September 2015)
Minten, Bart and Singh, K.M. and Sutradhar, Rajib (2011): Branding in food retail of high value crops in Asia: Case of Makhana from Bihar (India).
Oksentyuk, Roman (2012): Використання методів спам та дорвей у просуванні продукту в мережі Інтернет. Published in: Socio-Economic Problems and the State , Vol. No.2, No. Vol.7 (22 October 2012): pp. 234-241.
Ong, David (2008): Fishy Gifts: Bribing with Shame and Guilt.
Rhodes, Andrew (2011): Multiproduct pricing and the Diamond Paradox.
Rhodes, Andrew and Wilson, Chris M (2015): False Advertising.
Rhodes, Andrew and Wilson, Chris M (2016): False Advertising.
Sergio, Brasini and Marzia, Freo and Giorgio, Tassinari (2008): An analysis of the role of liking on the memorial response to advertising.
Shuja, Komal and Ali, Mazhar and Mehak Anjum, Munazzah and Rahim, Abdul (2016): "Effectiveness of Animated Spokes Character in Advertising Targeted to Kids".
Situngkir, Hokky (2006): Advertising in Duopoly Market. Published in: Working Paper BFI No. WPG2006 (10 November 2006)
Sobolevsky, Alexandr (2015): Реклама в мобильных приложениях.
Subhani, Muhammad Imtiaz and Osman, Ms.Amber (2009): A Study On The Association Between Brand Awareness And Consumer/Brand Loyalty For The Packaged Milk Industry In Pakistan.
Syed Akbar, Suleman and Azam, Rehan and Muhammad, Danish (2012): Advertising value of mobile marketing through acceptance among youth in Karachi.
Sznajd-Weron, Katarzyna and Weron, Rafal and Wloszczowska, Maja (2008): Outflow Dynamics in Modeling Oligopoly Markets: The Case of the Mobile Telecommunications Market in Poland.
Tenryu, Yohei and Kamei, Keita (2014): Welfare Analysis of Dynamic Voluntary Advertising in Covered Markets.
Ukaj, Fatos (2010): Marketing Concept as a Tool for Development of Tourism in Kosovo.
Wang, Chengsi (2011): Informative Advertising, Consumer Search and Transparency Policy.
Weinem, Michael and Heil, Oliver (2010): Pre-entry advertising, entry deterrence and multi-informational signaling.
Wright, Malcolm (2008): A new theorem for optimizing the advertising budget.
Zain, Ul Abideen and Farooq, Waqas (2009): Advertising Message Processing Amongst Urban Children: With Reference To TV Advertising in Pakistan.
Zhang, Tianle (2010): Advance-Purchase Programs: When to Introduce and What to Inform Consumers.
Zhou, Jidong (2008): Reference Dependence and Market Competition.